How much are people paying for the NEW 4Runner?

NICE!

I just closed a deal with Vandergriff Toyota in Arlington, TX. on a metallic gray 2021 4Runner SR5 2WD Base Model for the wife. I'll be flying into DFW from Nashville next Thursday to pick it up and drive it the 10 hrs back to Nashville!

Port/Factory-Added Equipment: 3rd Row Seats, Cargo Net, Black Tube Step Running Boards (Total MSRP: $1788)

Dealer-Added Equipment: Window Tint, Pinstripe, "Zaktek" Interior/Exterior Appearance Package, Nitrogen in tires (Total MSRP: $1297)

$36,340 Base MSRP
$1245 Toyota destination fee
$805 3rd Row Seat (factory-installed)
$649 Black Tube Step Running Boards (port-installed)
$275 Premium Carpet Set (port-installed)
$59 Cargo Net (port-installed)
$399 Window Tint (dealer-installed)
$299 Pinstripe and Nitrogen in tires (dealer-installed)
$599 "Zaktek Interior & Exterior Appearance Package" (dealer-installed)
____________________________________________________________
$40,670.00 Total MSRP
____________________________________________________________
-$1000 (Toyota Rebate)
-$500 ("Keep It Wild Savings")
-$5695.59 (Dealership Discount)
____________________________________________________________
$33,474.41 before tax, title, license

So...if you don't count the "Keep It Wild Savings" of $500, and the Toyota Factory Rebate of $1000, since those come from Toyota automatically, the $5695 that the dealership itself is discounting the truck amounts to about 14% off MSRP.

Counting both the dealership discount as well as the Toyota factory incentives of $1500, the total discount of $7195.59 off MSRP adds up to a 17.69% discount.

I want to thank one of the others who posted in this thread who gave some great advice on getting a good deal on a car, which I followed:

- Set up a Gmail account to use only for correspondence with dealerships. This way, your personal or business email accounts don't get clogged up with all the dealership sales emails. And, it's easier to keep track of offers, because only car sales offers will be in that inbox.

- Also, get Google Voice, which allows you to set up a separate phone number to give to salespeople. Forward that number to your regular phone. You can then selectively turn that number off at any time of your choosing, preventing unwanted calls from dealerships by either selecting "do not disturb", or turning off calls fro that number altogether (for example, I work nights, and salesmen like to call first thing in the morning and wake me up). You can also select a "call screening" option, with which anyone who calls that number has to state his name before it will put the call through to you. You then get to listen to the person say his name before you select whether or not to accept that call.

- Make an Excel spreadsheet to keep track of all the offers, along with which dealership and salesman made the offer, their contact info, the VIN and description of the vehicle, etc. Trust me, it can get a bit hard to keep track of when you have 10 or more offers, and all the vehicles have different factory, port, and dealer-installed options. I only had about 10 offers to go through, because there aren't that many 4Runners out there, comparatively, that are what we were looking for (base, 2WD, with 3rd Row).

- Start emailing every dealership that has what you're looking for. Personally, the search engine I found most helpful was Auto Trader. I was able to search for exactly the truck and options I was looking for. Ask for their best out-the-door price. That way, regardless of what their fees or whatever, are, you can look at the bottom line and compare different dealers.

You can also "back into" how much they're actually discounting the truck, if you know the base MSRP, destination fee, factory, port, and dealer-installed options, as well as the factory incentives. This way, you can "compare apples to apples" with regard to price, no matter what the options are, and determine a percentage off MSRP that the dealer is discounting the vehicle, to get your best deal and find out which dealers are willing to cut the price the most.

There are also sites that claim to disclose to you the "invoice price" and "dealer holdback" either for a fee, or for giving them your info. I didn't try this - the approach I took was just to email a bunch of different dealers and ask for their best offers, and, after a few days, I had a couple of pretty good offers, and one really good offer (the one I'm buying). But, I guess, if you have the accurate dealer cost info at hand, you could just decide how much you think it's fair that the dealership should make on the deal, and go from there, making them an offer.

Another thing - if you're looking to borrow money to buy a vehicle, your best interest rate will usually be at a credit union, especially if you have good credit. I was able to get 2% interest for 60 months at Old Hickory Credit Union, here in the Nashville area. I think if I went to 72 months, it would have been 2.5%. I don't think even Toyota Motor Credit is that low with their special rates.

Holy crap man, I used to live by that dealer and I'm only 90 minutes away now. I had no idea they do deals like that. I know where I'm getting my next Toyota from.
 
Just picked up 4x4 limited blizzard pearl (extra charge for color) with running boards for $42 000 plus $150 processing fee and taxes.

Financed through Credit union, 1.99%
 
I have the following offers on the table from Ohio/Indiana dealers:

4Runner Limited 4wd

Dealer 1
MSRP: $48299
Dealer discount: $4818
Toyota cash: $1000
Price before TTL: $42481

Dealer 2
MSRP: $48299
Dealer discount: $4568
Toyota cash: $1500 (I think this is a mistake)
Price before TTL: 42231

What do you all think? It's a limited, which I don't think is in high demand right now, but it's the trim I prefer.

Is that clean price? Aka just TTL on top? No dealer fees or accessories etc?
 
NICE!

I just closed a deal with Vandergriff Toyota in Arlington, TX. on a metallic gray 2021 4Runner SR5 2WD Base Model for the wife. I'll be flying into DFW from Nashville next Thursday to pick it up and drive it the 10 hrs back to Nashville!

Port/Factory-Added Equipment: 3rd Row Seats, Cargo Net, Black Tube Step Running Boards (Total MSRP: $1788)

Dealer-Added Equipment: Window Tint, Pinstripe, "Zaktek" Interior/Exterior Appearance Package, Nitrogen in tires (Total MSRP: $1297)

$36,340 Base MSRP
$1245 Toyota destination fee
$805 3rd Row Seat (factory-installed)
$649 Black Tube Step Running Boards (port-installed)
$275 Premium Carpet Set (port-installed)
$59 Cargo Net (port-installed)
$399 Window Tint (dealer-installed)
$299 Pinstripe and Nitrogen in tires (dealer-installed)
$599 "Zaktek Interior & Exterior Appearance Package" (dealer-installed)
____________________________________________________________
$40,670.00 Total MSRP
____________________________________________________________
-$1000 (Toyota Rebate)
-$500 ("Keep It Wild Savings")
-$5695.59 (Dealership Discount)
____________________________________________________________
$33,474.41 before tax, title, license

So...if you don't count the "Keep It Wild Savings" of $500, and the Toyota Factory Rebate of $1000, since those come from Toyota automatically, the $5695 that the dealership itself is discounting the truck amounts to about 14% off MSRP.

Counting both the dealership discount as well as the Toyota factory incentives of $1500, the total discount of $7195.59 off MSRP adds up to a 17.69% discount.

I want to thank one of the others who posted in this thread who gave some great advice on getting a good deal on a car, which I followed:

- Set up a Gmail account to use only for correspondence with dealerships. This way, your personal or business email accounts don't get clogged up with all the dealership sales emails. And, it's easier to keep track of offers, because only car sales offers will be in that inbox.

- Also, get Google Voice, which allows you to set up a separate phone number to give to salespeople. Forward that number to your regular phone. You can then selectively turn that number off at any time of your choosing, preventing unwanted calls from dealerships by either selecting "do not disturb", or turning off calls fro that number altogether (for example, I work nights, and salesmen like to call first thing in the morning and wake me up). You can also select a "call screening" option, with which anyone who calls that number has to state his name before it will put the call through to you. You then get to listen to the person say his name before you select whether or not to accept that call.

- Make an Excel spreadsheet to keep track of all the offers, along with which dealership and salesman made the offer, their contact info, the VIN and description of the vehicle, etc. Trust me, it can get a bit hard to keep track of when you have 10 or more offers, and all the vehicles have different factory, port, and dealer-installed options. I only had about 10 offers to go through, because there aren't that many 4Runners out there, comparatively, that are what we were looking for (base, 2WD, with 3rd Row).

- Start emailing every dealership that has what you're looking for. Personally, the search engine I found most helpful was Auto Trader. I was able to search for exactly the truck and options I was looking for. Ask for their best out-the-door price. That way, regardless of what their fees or whatever, are, you can look at the bottom line and compare different dealers.

You can also "back into" how much they're actually discounting the truck, if you know the base MSRP, destination fee, factory, port, and dealer-installed options, as well as the factory incentives. This way, you can "compare apples to apples" with regard to price, no matter what the options are, and determine a percentage off MSRP that the dealer is discounting the vehicle, to get your best deal and find out which dealers are willing to cut the price the most.

There are also sites that claim to disclose to you the "invoice price" and "dealer holdback" either for a fee, or for giving them your info. I didn't try this - the approach I took was just to email a bunch of different dealers and ask for their best offers, and, after a few days, I had a couple of pretty good offers, and one really good offer (the one I'm buying). But, I guess, if you have the accurate dealer cost info at hand, you could just decide how much you think it's fair that the dealership should make on the deal, and go from there, making them an offer.

Another thing - if you're looking to borrow money to buy a vehicle, your best interest rate will usually be at a credit union, especially if you have good credit. I was able to get 2% interest for 60 months at Old Hickory Credit Union, here in the Nashville area. I think if I went to 72 months, it would have been 2.5%. I don't think even Toyota Motor Credit is that low with their special rates.

I did a similar sort of thing. I set up a temporary email using an app called InstAddr and told the sales people I would only communicate by email. Did not give out my phone number. I told them exactly what I wanted and asked specifically for the out the door price (SR5P 4x4, mag grey tan interior moonroof and NO options or add ons). The dealers have the ability to find trucks coming in on the boat and if you’re buying new that’s the way to go. (No sales guys telling people to “floor it” when it only has 8 miles on the odometer). They can also stop accessories from being installed at the port.

If you’re paying cash you’ll want to avoid telling them how you’re going to pay. Had every dealer in my state bidding on the same 2 vins. Took the lowest offer and deleted the email address. Ended up at around 10% off and they added a lifetime warranty for free. Took about 3 days.
 
Man I'm having a hell of a time finding a stripper (no option) ORP in white in the PNW. I'm finding tons of trucks on dealership websites that have either been spoken for or are already sold.
 
Has anyone bought a ‘21 Trail Special Edition? And, how much msrp did you get?

I’m holding off until late 2022 to buy a 4Runner again. I love this ‘21 Trail trim, but I want to wait to see if a 6th Gen (if it’s released by then) is better (meaning price vs. new 6th Gen changes). If the 6th Gen still isn’t out by then I’d look for one of these pre-owned.
 
Feel like I stole mine...

Walked in with my own financing and traded a '16 SR5 with 90k miles for a '21 Venture. Only options were the moon roof and some vanity sliders (attached to the body... gross) installed by Gulf States Toyota at port of entry. They un-enthusiastically gave me payoff on the '16 at $24k. I bought when both toyotathon and a large dealer sale hit before Christmas.

Total financed is $44,869 and includes a $1500 extended warranty that I would not have added except the finance guy said there had to be some meat on the bone for them. I think my total financed is about $1000 under sticker.
 
Newbie here looking for feedback. I am looking to purchase my first overlanding vehicle, possibly a 2021 TRD ORP in the San Francisco Bay Area with an MSRP of $44,274 (includes moonroof and floor liners) plus an Accessory Package of $7,995 (includes 3" 'performance suspension', 33" Mud Terrain Tires [ProComp 285/70R17, XTREME MT2], 17" Black Alloy Wheels [Method Rims], 'side step nerf bars'). NO KDSS. Total vehicle price without tax and title of $52,269 and online "simple price" of $50,087. I am not sure what it costs to lift it, but it looks like the five tires retail online for around $1,250; the wheels around $1200; and the nerf bars for around $375.

Is this a fair price, or would I be better off purchasing a stock 2021 TRD ORP and going elsewhere to for the lift, tires, wheels, and side steps/nerf bars of my choosing? Thanks!
 
Last edited:
Newbie here looking for feedback. I am looking to purchase my first overlanding vehicle, possibly a 2021 TRD ORP in the San Francisco Bay Area with an MSRP of $44,274 (includes moonroof and floor liners) plus an Accessory Package of $7,995 (includes 3" 'performance suspension', 33" Mud Terrain Tires [ProComp 285/70R17, XTREME MT2], 17" Black Alloy Wheels [Method Rims], 'side step nerf bars'). NO KDSS. Total vehicle price without tax and title of $52,269 and online "simple price" of $50,087. I am not sure what it costs to lift it, but it looks like the five tires retail online for around $1,250; the wheels around $1200; and the nerf bars for around $375.

Is this a fair price, or would I be better off purchasing a stock 2021 TRD ORP and going elsewhere to for the lift, tires, wheels, and side steps/nerf bars of my choosing? Thanks!

It’s not going to cost you $7,995 to do a lift, wheels, and tires. I would get a stock TRD ORP and modify it yourself. As you’re on here more you’ll learn about the right lift for your needs and find wheels/tires you want and suited to your taste. Save yourself the $10k you would be putting in a loan...
 
Newbie here looking for feedback. I am looking to purchase my first overlanding vehicle, possibly a 2021 TRD ORP in the San Francisco Bay Area with an MSRP of $44,274 (includes moonroof and floor liners) plus an Accessory Package of $7,995 (includes 3" 'performance suspension', 33" Mud Terrain Tires [ProComp 285/70R17, XTREME MT2], 17" Black Alloy Wheels [Method Rims], 'side step nerf bars'). NO KDSS. Total vehicle price without tax and title of $52,269 and online "simple price" of $50,087. I am not sure what it costs to lift it, but it looks like the five tires retail online for around $1,250; the wheels around $1200; and the nerf bars for around $375.

Is this a fair price, or would I be better off purchasing a stock 2021 TRD ORP and going elsewhere to for the lift, tires, wheels, and side steps/nerf bars of my choosing? Thanks!


I was quoted 5,500 for King Suspension, BFG KO2 285/70/17, and UCA’s installed at a SoCal shop. 8K seems like way too much.


Sent from my iPhone using Tapatalk
 
Newbie here looking for feedback. I am looking to purchase my first overlanding vehicle, possibly a 2021 TRD ORP in the San Francisco Bay Area with an MSRP of $44,274 (includes moonroof and floor liners) plus an Accessory Package of $7,995 (includes 3" 'performance suspension', 33" Mud Terrain Tires [ProComp 285/70R17, XTREME MT2], 17" Black Alloy Wheels [Method Rims], 'side step nerf bars'). NO KDSS. Total vehicle price without tax and title of $52,269 and online "simple price" of $50,087. I am not sure what it costs to lift it, but it looks like the five tires retail online for around $1,250; the wheels around $1200; and the nerf bars for around $375.

Is this a fair price, or would I be better off purchasing a stock 2021 TRD ORP and going elsewhere to for the lift, tires, wheels, and side steps/nerf bars of my choosing? Thanks!

Just to reinforce the advice others have given you already, don’t buy a truck with a bunch of dealer add-ons, unless you’re just the charitable type and want to make the salesman & sales manager’s month.

The dealership pads any items they add to the truck with lots of markup.

Also, the aftermarket items likely won’t be what you’d choose yourself, given the time to do your homework on this and other forums and figure out what the best upgrades for what you want to use the truck for.
 
I'm in Connecticut. Bought a 2021 Venture. Managed to get all of $700 off MSRP. They started with full sticker. Which...I was surprised by. Would have bought the TRD Pro elsewhere-but they wouldn't budge at all. So saved 5K on the model and got a discount.

Now-the stock tires on the Venture are Bridgestone Dueler H/T. I'm sure there fine-but they is U-G-L-Y. Should I ride them out and replace? Just toss them now and get new ones? Or get snows for the stock rims and A/T on a set of aftermarkets?
 
Stock seems incredibly low in SoCal. Looking for a '21 TRD ORP w/o KDSS. Preferably Nautical Blue!

You are correct. Bought a white TRD Pro WITH KDSS (was looking for this option). Most dealers would not budge on msrp in San Diego. Some rediciously overpriced, too or full of add on crap I didn't want.

Finally tried the Costco program and the Toyota dealer in Poway was able to get one for 41k with KDSS and great trade in value on my 2015 Sr5 (also white). Plus, I learned that you can get 50% off for parts up to $200 off.

Funny thing is they had the 4runner sent from another dealer (pacific beach) which wanted $45k even though I've bought three cars/trucks from them in the past.

They said blue and white were the most requested colors so they are not likely to budge on price. Evey dealer tried to get me to buy red or silver.
 
Pretty much only 1.5 K off sticker here in Salt Lake City for a 2021 Limited Nightshade. Stock is incredibly low. They’re flying off the lots here.
 
You are correct. Bought a white TRD Pro WITH KDSS (was looking for this option). Most dealers would not budge on msrp in San Diego. Some rediciously overpriced, too or full of add on crap I didn't want.

Finally tried the Costco program and the Toyota dealer in Poway was able to get one for 41k with KDSS and great trade in value on my 2015 Sr5 (also white). Plus, I learned that you can get 50% off for parts up to $200 off.

Funny thing is they had the 4runner sent from another dealer (pacific beach) which wanted $45k even though I've bought three cars/trucks from them in the past.

They said blue and white were the most requested colors so they are not likely to budge on price. Evey dealer tried to get me to buy red or silver.

Do you mean TRD Off Road Premium? Yeah, I actually want it w/o KDSS but can't find it near me (north Los Angeles). 41k is a phenomenal deal, I will look into San Diego as well! Funnily enough, the two colors I want are blue & white... can't find them anywhere.
 
Do you mean TRD Off Road Premium? Yeah, I actually want it w/o KDSS but can't find it near me (north Los Angeles). 41k is a phenomenal deal, I will look into San Diego as well! Funnily enough, the two colors I want are blue & white... can't find them anywhere.


Dont even bother trying in San Diego. I tried every dealer down here with Mossy in PB being the WORST. Try Tustin and Longo. This was in early Dec. though. Was able to get 3k off MSRP.
 
Has anyone bought a ‘21 Trail Special Edition? And, how much msrp did you get?

I’m holding off until late 2022 to buy a 4Runner again. I love this ‘21 Trail trim, but I want to wait to see if a 6th Gen (if it’s released by then) is better (meaning price vs. new 6th Gen changes). If the 6th Gen still isn’t out by then I’d look for one of these pre-owned.

I did on Jan 6 this year. I got it for a few thousand under MSRP. $39,400ish
 

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