How much are people paying for the NEW 4Runner?

I’m at Kearney Mesa Toyota in San Diego getting service done… the thieves have a USED 2020 Pro on the showroom.

Stickers show supposed “market price” of $71,995 plus some bogus dealer add-ons, bringing it to $75,775.

And they’re not even offering any warranty other than statutorily required implied warranties.

Used. No warranty. $75,775.

ridiculous --- buy one in new england at MSRP and have it shipped for $1000
 
I couldn't post the photos when I was in the dealership because this forum only accepts super-small photos, but here they are.

The vehicle has 10K miles, so does that match the dealer fleet concept above?

Of note, ALL of the vehicles they had on display were used and horribly marked up. Not a single new vehicle on display. I didn't ask if they had new vehicles on the lot, but they may be making more money off used vehicles than new...


Hopefully, people will remember this if/when things get back to normal and shop elsewhere. One of the local dealers here advertises that they have never and will never mark-up their vehicles and it's the first thing that pops up when you go to their site. I'll be keeping them in mind when I'm in the market for a new 4Runner.
 
Sadly it's unlikely, in the past during ammo shortages lots of companies were price gouging (or exercising capitalism depending on your view) and all of those companies are still doing lots of business.

Unfortunately consumers as a group, hold more power than they can ever imagine, but their combined IQ is about 11.
 
Geez, ive avoided this thread because i knew i overpaid for my 2021 ORP. I was in a bind and needed a vehicle as I sold my truck. I paid $49k for it with 6k miles back March. I knew it wasnt an ideal time to buy but I didnt have a vehicle anymore. At least I got 1.9% financing i guess. :shrug:
 
Out the door with taxes, title etc in Northern VA I paid 59K for a 21' TRD PRO with 16K miles on it. they were asking 66K for a new 22' in the Green, which is really wanted but they wouldn't budge on price, and they couldn't get me in my price range I wanted.
 
I just bought a 2022 T4R Limited 4wd (Black/Redwood) or MSRP plus dealer junk fees and "mandatory" Southeast Toyota-based extended warranty plan from a dealership north of Atlanta, GA. I would not have put up with that crap pre-COVID, but after cross shopping the 4Runner with the Lexus GX, I learned that every dealer has its own MSRP + game it wants to play; for some it's a MSRP markup, for others it is what I dealt with (or some other version of it...mandatory fabric protection, etc), or...they undervalue your trade. Even with the dealer add-ons, this was the best deal of the options before me. I got in trade-in value the purchase price from three years ago on the vehicle I traded in.

First post on this forum, so, I hope this helps.
 
I just bought a 2022 T4R Limited 4wd (Black/Redwood) or MSRP plus dealer junk fees and "mandatory" Southeast Toyota-based extended warranty plan from a dealership north of Atlanta, GA.......

First post on this forum, so, I hope this helps.

There's a good chance you can cancel that extended warranty. Most will pro rate refund the cost (may have a small cancelation fee). Read the fine print, call the number listed and be firm.
 
Sadly it's unlikely, in the past during ammo shortages lots of companies were price gouging (or exercising capitalism depending on your view) and all of those companies are still doing lots of business.

Unfortunately consumers as a group, hold more power than they can ever imagine, but their combined IQ is about 11.


Capitalism works both ways but mid-life crisis impulse purchases keep things in favor of the dealers. We can’t tell ourselves no, even if we are clearly being taken advantage of.

Took 3 levels of Econ classes and “price gouging” wasn’t an officially recognized term in free market theory (we do not technically have a totally unrestricted free market, thankfully). But in certain states it refers to a punishable civil violation, and some, it’s even a crime.

How to Identify and Report Price Gouging | U.S. PIRG

Price Gouging and Bad Intent: How Much Does it Matter? | Minding Your Business


Sent from my iPhone using Tapatalk
 
Capitalism works both ways but mid-life crisis impulse purchases keep things in favor of the dealers. We can’t tell ourselves no, even if we are clearly being taken advantage of.

Exactly this, as long as people keep paying the markups, and allowing themselves to be screwed by dealers, all it does is send the message to not only keep doing it, but increase prices even more not only at dealers but to the manufacturers. Very few people need a new vehicle right now. 99.9% of the time it's simply a want, people have convinced themselves it's not worth repairing an old vehicle so they pay $10k over MSRP for a new one and immediately go upside down. For the most part financial discipline does not exist anymore. In many vehicles you could replace a transmission and engine for less than what dealers are marking up cars over MSRP. Certainly for less than the 5-8% loans I've seen some dealers forcing buyers into will cost them in interest alone.

We also fear breakdowns like they are a death sentence.......you know when I feared break downs? When I spent my first 20 or so driving winters in ND, traveling in winter storms before there were cell phones and then after that doing field work in the middle of nowhere NV in the summers. You get stranded then and you could spend a couple days in a -40f car in a snowbank up to the roof, or have a 50 mile hike to the nearest frequently traveled 2 lane highway in 100+ temps. Today, 99% of people do nothing more than commute to work in traffic jams and should be more worried about road rage than a car break down. It's probably actually safer to be stuck on the side of the road where you aren't risking angering psycho drivers ready to snap if someone washes their windshield.

Now for some useful advice.

If I was shopping for a 4-runner right now and I didn't NEED a car, I'd wait and order a 23'. They might add a couple features (nothing big I'm sure) and you have a much better chance to lock in MSRP on an order. If a dealer has something on the lot, it's getting much harder to not get screwed. At the time of order, you want a signed purchase agreement with both your signature and the dealers with a total price on it. If the dealer won't do it, walk away, or accept that you might wait months for your order and get screwed when you pick it up with markups and add-ons. The reality is if you don't have a signed purchase agreement with pricing by both you and the dealer, they can do whatever they want when your car comes in.

If I needed a car now, or just wouldn't wait, I would only shop at smartpath dealers. Because you can see the exact pricing on the vehicle with all the add ons, markups etc. and you can complete your purchase right on the webpage. If a dealer webpage won't show you the window sticker, don't bother they are playing games. If they don't want to tell you what the price is up front, they are playing games. If they still have 15+ 4-runners on their lot, it's because they are playing games.

Read up on the games, they are vast and many, just a few I've encountered.....

  • Forcing you to use their financing at ridiculous rates - I've been quoted up to 9% with an 830 credit score
  • Forcing you to buy add-ons, this can range from $1000 nitrogen air in tires, every dealer add-on accessory, lowjack systems, ceramic coating, ppf, scotchguard, undercoating etc.
  • Forcing you to buy an extended warranty, some can be cancelled, but many require the dealer finance person to cancel it for you, and they aren't going to make that process easy
  • Charging ridiculous document fees, I've seen up to $1500.
  • Charging different prices if you are "local" or not
  • Charging different prices if you have a trade or not.
  • Buying vehicles for the dealer fleet and then reselling them (lets them do whatever they want with no worry about the manufacturer getting involved)
  • If they have "Market Price: Please call" under the MSRP price, don't bother calling there's a markup.
  • Probably a dozen others
 
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No mark up in my 2022 4Runner TRD Pro
MSRP plus Tax and License.
Only I did not want running boards as I am getting Rock rails
 

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Has anyone used the costco auto buying program? Reviews on various forums seem good pending dealerships. It also doesnt appear a a set discount. Input is appreciated, in the market for a tundra
 
Has anyone used the costco auto buying program? Reviews on various forums seem good pending dealerships. It also doesnt appear a a set discount. Input is appreciated, in the market for a tundra

We've used it twice, once many years ago and once at the early part of the pandemic. Great results. No BS and good prices. Tried using it to buy the 4Runner (starting December 2021) and they didn't have a local dealer who was participating so we had to go the traditional route.

For the Tacoma it was $600 below invoice (2015) and for our Mazda it was invoice (mid 2020). Costco pricing will continue to be the first thing we check when considering the purchase of a new vehicle in the future.

Tundra is a new generation and overall chip issues and market demand may mean that your local dealers don't want to participate, but it's worth checking.
 
We've used it twice, once many years ago and once at the early part of the pandemic. Great results. No BS and good prices. Tried using it to buy the 4Runner (starting December 2021) and they didn't have a local dealer who was participating so we had to go the traditional route.

For the Tacoma it was $600 below invoice (2015) and for our Mazda it was invoice (mid 2020). Costco pricing will continue to be the first thing we check when considering the purchase of a new vehicle in the future.

Tundra is a new generation and overall chip issues and market demand may mean that your local dealers don't want to participate, but it's worth checking.

local dealer stated its $350 below MSRP and ranted about todays conditions and how all dealers are charging over msrp. Ill shop around for awhile, no rush on a purchase.
 
Has anyone used the costco auto buying program? Reviews on various forums seem good pending dealerships. It also doesnt appear a a set discount. Input is appreciated, in the market for a tundra

Used in December 2020 right before everything went nuts. From what I hear most dealerships still haven't added back the 4runner to their Costco program. Make sure to shop around dealers by plugging in different nearby zip codes on the Costco page. I had two dealers offering me the Costco price that ended up being about 1.5k more than the one i ended up going with. I got it around $3,400 less than msrp (before taxes) but this was the month before everything hit the fan with supply chain.
 

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