There are so many people getting into overlanding and off-roading right now, pretty soon we will all be so sick of it we will start roaming empty malls for piece and quiet.
I dunno if I would worry about it too much, the learning curve is extremely high. Not to mention the expense. The amount of research, knowledge and practice required to do it properly is insane. Lifts, tires, recovery gear, radios, how to drive offroad, how the vehicle actually works, how to do trail repairs, etc. etc. Yes you can copy a parts list off instagram and pay a shop to do the work but what happens when these people break something in the middle of nowhere and left staring at a pristine hi-lift jack with no cell service and no spares/fluids. Then read the manual and try the bottle jack to find out it wont work with the lift ha.