Fan boy here, I guess
I just feel lately like the secret is out and now people are buying them because its trendy; like the Subaru WRX a decade or so ago. Again, everyone has a right to own these awesome vehicles for whatever reason they so choose. It just kind of bums me out and I feel like I don't appreciate other "built" 4Runners on the road like I used.
Ok, my two vehicles are a '16 WRX and the '18 4Runner, so I guess I must fit the demographic profile you are noting. I bought both of them because they satisfied both my needs and wants in a vehicle.
Living in a mountain/ski town, all wheels driven is pretty much a need over the want, so both vehicles check that box.
The WRX is at a sweet spot of performance, fuel economy, practicality and price. Unfortunately, they don't make a hatchback WRX anymore, so it's not great for the dog. My wife loves it too, which helps.
We drove a '04 Honda Pilot for 15 years until we finally killed the transmission. It did its fair share of family hauling duties, but we also used if as a tow vehicle for our raft. In '16 it made the long haul pulling the boat from Bend to the Grand Canyon, and that started to signal the beginning of the end of the transmission. We had been contemplating lots of different choices for a replacement, from Sprinter van to crossover suvs to full sized pick ups, but when the tranny went out and we were forced into choosing a replacement sooner than anticipated, we both immediately turned to the 4Runner because it is an actual truck. It checks all of the want and need boxes in terms of room to haul (my wife coaches robotics and stuffs it full of robots, tools, and kids), ability to tow on some horrible access roads, and the occasional high clearance/4wd camping/trailhead access capabilities. My wife loves it too, which helps.
Ironically, as mentioned by others, the modification bug has bit me on both of these cars, largely because of internet forums like this one and the easy availability of parts and tutorials on YouTube. One of my ideal weekend scenarios is just tinkering with both vehicles in the garage, then taking one or both out for their very different specific capabilities.
I'm just happy that there are still interesting vehicle choices that can be had like the WRX and the 4Runner that aren't quite so mainstream, although there are certainly a lot of them on the road here. I also really appreciate forums like this one where there is so much experience and sharing of ideas. Good stuff, and I guess you can call me a fan boy, although at 51 that's a bit of misnomer.
PS: not a lot of waves from other 4Runners (it happens occasionally), but the WRX peace sign wave is a real thing. It does span all generations of WRXs