Keep in mind this is probably a sponsor truck. The owner of the company probably had this truck designed to sit at trade shows, car shows and is a HUGE daily driving advertisement for the company. More than likely he received a lot of the product on the truck at cost and/or the entire thing is a company write-off. Shoot, if I owned an aftermarket company geared towards truck accessories, wouldn't you want something that got the general publics' attention? It has gotten yours, hasn't it?
Side note - I would never drive this piece of "ish" : )