If you really want to hypermile, one of the things you can do is get a scangauge or an ultra-gauge, or similar (I think you can get the same type of gauges that work on your phone, too, although personally I prefer one that is dedicated to the truck.)
What that gives you, once calibrated, is instant feedback. You can get a real good idea of what kind of driving kills your MPG and what makes it better.
I have been using both for several years (Scangauge II on my 4runner, Ultra-Gauge on my DD Mazda pickup.) There are advantages and disadvantages to each one.
My $0.02 is to get the SGII for the 4runner if you can afford it (it's roughly twice the cost of the Ultra Gauge.) The advantages to the SGII are that it's easier to mount (you can put it on top of your steering column with a piece of velcro or double-stick tape), easier to customize, and that you can program it to show you transmission temperature (the main reason I got the SGII) which is important if you are towing a trailer.
The Ultra-Gauge (UG) is easier to calibrate, but a little more complicated to operate, and your mounting options are fewer since you need to be able to access the back of it in order to operate it (whereas on the SGII all the buttons are on the front so you can 'flush mount' it if you want.) The UG can be calibrated to a finer degree than the SG but both are very useful.
I average about 25-26 mpg when on the freeway. I never go over 70mph and I accelerate slowly. I also don't have anything on my roof.
How the heck are you getting 24-25 mpg? I do drive a little aggressively, but I don't have anything on the roof and I'm getting 16.5ish (unofficial, based on the meter, I know I know not accurate - still close enough for govt work I think). Even with the driving factor and the inaccuracy of the electronic meter, I don't think there should be a 8-9mpg difference, should there?
Yeah color me a little skeptical. I wonder if he is going by the "lie o meter" in the dashboard. Mine reads consistently 2 - 2.5 MPG high. Driving on flat roads without a lot of stop-and-go, at speeds of 65 or less I could easily see 22-23 MPG, so a 2 - 2.5 MPG error could show 24-25 on the display.