Thus is my dilemma. I also found a couple places called toyotapartscenter.net and citytoyotaparts.com. There was a damn thread somewhere where people listed like 10 different parts retailers... Also, if anyone has any idea how to go about disassembling a rear hatch I would love to hear it!
I ended up ordering from the part from http://www.citytoyotaparts.com/
They are in California so I can get the part quick and they price-matched Conicelli (partznet.com).
Looks like it's the same City Toyota that I came to hate in Daly City near SF. Weird. I never knew stealerships were also in the online parts business.