Just picked up my 2020 4Runner TRD Off-road today and am unsure about pain protection.
Really, what I am most concerned about is pinstriping from driving up narrow forestry roads where branches are virtually guaranteed to be scraping against the car.
Naturally, some form of paint protection around the rest of the body would be a huge bonus.
So I don't know if your "standard" paint protection option protects against something like this - obviously touching the car, pressure, scraping it sort of thing.
I've heard of 3M film, ceramic pro, possibly some others I can't remember. Really not sure what to pick - seems there are so many options and the pricing is all over the place!
I had the same question when I bought my 2018. I went to a shop in Vancouver offering 3M wraps but they said it wouldn't help much and recommended ceramic coating. I then went to a ceramic coating business and they recommended a wrap. So I got neither. No ideal solution for the encroaching alder we get around here.