if you have the painted flares, such as the ones that come on the limited or like those, they are rigid plastic. You don't need to worry about flex there. If they are already painted, you do not even need to primer, just use a scuffing pad or very fine sand paper like wet sanding with 2000-3000 grit. If you have minor scratches that exist only in the clear coat you may be able to use that wet sanding to get rid of those imperfections. If the scratches are deep scratches, then you should scuff the whole area and use filler primer and sand to get rid of them. Only use body filler for very deep scratches, if you are not very experienced with body filler it could be a to of work. If you are going to primer it is best to do a whole section like an entire flare, because feathering the primer is iffy and will most likely be visible in the final paint. As long as you have a solid painted surface ( no bare plastic ) you should be five, A previously painted and cleared surface works like a base as you apply the new paint on top. There is no need to sand it all away unless you are doing body work.