Drives me nuts too. For the life of me, I can't understand why Toyota persists to use this crappy material for 5 years running. I just bought a lightly used 2011 Limited after test driving 5 before it ranging from 2010-2013. Every single vehicle I looked at showed visible scratches on at least the driver's door, sometimes on the console and passenger doors. The vehicle I purchased was in mint condition... with the exception of these superficial scratches. I checked to see if they were covered by warranty since it is clearly faulty material and not typical wear-and-tear, but the claim got denied. Instead I got a quote for replacement. Here is what the dealer said...
The silver trim on the door handles are part of the door panel assembly, the handles are not serviced or sold separately. Each door trim panel is $916.47 and $122.95 each to install.
The center console trim panel is $355.10. It too is an assembly and is $122.95 to install.
Door#1 with tax $1094.41
Door#2 with tax $1094.41
Center console with tax $499.35 for a total estimate of $2688.17.
Prices include, parts, tax and labor only.
This is insanity. Someone must have corrected this issue on their own by now. The scratches look like crap and they affect all 5th gen models. Blows my mind that Toyota hasn't corrected it themselves.