They are "not that much more" expensive than anyone else ($1500ish), if you consider their pricing INCLUDES "shipping" (which other companies will charge $100? $200 for), the ladder (which is an $200+ item, and that NO ONE out there except them being able to execute/produce one), and an additional accessory (like the sunroof cover or a mount), and almost any "reasonable" light mounts you need (if you talk to them in advance, they will get them to you). All in all, apples to apples.... they are all about the same price..... bajarack long rack is $999 just the rack (shipping extra), frontrunner not even go all the way to the front, but only rear 61" flat rack is $1018, eezi-awn k9 is $1325, ARB cost $1104+$221 fitting kit...