Something I can chime in since I just fixed up my truck headlamp to taillight of scuffs / scratches. With that being said, it doesn't look deep at all. It is most likely just the clearcoat that is jacked up. Easiest way to tell is spray it with some soapy water and rinse it, if it disappears temporarily and then returns when it dries, it's just in the clear coat. If when you clean / rinse it is still there, that is in the paint and I can't help you. Anyways, if its just in the clear coat this is how you fix it yourself for less than 20 bucks. Wash the area really well. Go to Advance Auto Parts and buy some 5000 grit sandpaper. Soak that sandpaper in soapy water and put soapy water in a spray bottle. Start working that sandpaper in the opposite direction of the scratch. Continuously spray the soapy water on it to keep it lubed. After you have done it for a bit, rinse it off and see if you can't see the scratch anymore. If you still see it, keep going. Once you can't see it, sand it in a circular motion feathering it out to the side a bit. At this point the paint will look dull which is normal. Buy some of that Scratch X Swirl / scratch remover ( doesn't matter the brand) and buff that crap into the panel real well extending about 4" out larger than the sanding marks. Wipe that away and boom, back to normal. Add your favorite paste wax and smile.