I'll put these comments here, since the question was asked about the level of advance info put out by Toyota about the 5th gen. I spoke with someone from Toyota's Engineering and Manufacturing North America HQ (outside of Cincinnati) whom I met at a gathering this weekend. Although the 4Runner is not part of their manufacturing network here in the states, I discussed the following:
1.) Asked about design: Was told that they had heard that reviews were mixed based upon leaked info on the internet, but that is always the case. Held out hope that mid-model changes/improvements usually address the issues people have with the first run.
2.) Asked about the fact that the leaked info looks like some popular items (i.e., V-8, better headlights, LED tails, etc.) may have been dropped, like a step backwards or at least sideways: Was told that without knowing the specifics, Toyota was probably doing that to hold down costs. I guess that this was confirmed based on reports that the 2010 will not increase in price. To hold downs costs, obviously companies will eliminate some items that can add to the cost which offset increased manufacturing costs etc. that occur on a year to year basis. Engine choices would be a response to increased fleet mileage requirements. (I understand the logic, just don't agree about a new model taking some steps backward as far as items installed).
3.) Asked about the almost non-existent advertising/buzz/sneaks etc. about the 5th gen: Was told "what do you expect from such a low selling model in a battered segment of the market?" (Fair enough). He said that the Cash for Clunkers program has totally dominated all aspects of the company and that has been their sole focus this summer. He also mentioned the increase in marketing Toyota announced last week ($1 billion or so for the 4th quarter), so marketing dollars would probably be more normally distributed the rest of the year. Basically told that with the economic downturn, Toyota (and everybody else) was focusing on getting the biggest bang for the buck, and the 4Runner ain't it.
Take this for what it's worth. Really just confirms what we already knew--that the 4Runner isn't exactly high on the list of Toyota, but at least they're still rolling out a new model.
