“Jeeps are built, not bought” was a common saying when the Rubicon came out over 15 years ago. Look at Rubicon now...much loved by off-road enthusiasts (and mall crawlers).
IMHO, if i have the money, then i much rather buy a vehicle with parts that i want from factory, rather than spend on aftermarket. Factory warranty for all factory parts. Factory R&D and durability testing.
How many aftermarket vendors ACTUALLY tests the parts they sell for durability and safety?? Besides ARB and maybe King, i can’t think of one. Correct me if i am wrong.
For example, in 2020, Toyota made the Tacoma TRD PRO rims 5 lbs lighter each. Just because of that, Toyota re-tuned the TRD PRO FOX suspension to take advantage of that.
It is not unusual to see different shocks based on different tire size/package level for Toyota vehicles.
Here is a failure due to aftermarket crap:
Toytec.. and My Pretty Much Catastrophic Shock Failure x2
Aftermarket vendors just don’t do much R&D...and then you have to find competent installer...and all that worries me when you take your rig to far off places and over unknown terrain.