Granted that tech is important in the auto industry as a whole, but I just don't see it being mainstream in the truck market.
Towing, go anywhere... are truck like things that I just can't see electrics or hybrids being mainstream in anytime soon. I could be wrong, but the added complexity is just not worth the squeeze in a real truck. Crossover type vehicles... sure. Some minor hybrid assist stop/start.. sure. But real hybrid electric.. just don't see it myself.
Electric motors is a disruptive technology.
There are MBA examples of this, but the classic example is the telephone. When the telephone first came about, telegraph had a range of 30 miles+, while the telephone only had a range of a couple of blocks. No one wanted it when Bell first started, and only a couple of businesses that had office buildings close together bought in. Over time, as the capabilities improved, it "displaced" the previous old technology and pushed it out the door.
Electric motors (in vehicles) is the same. Outside of some NEWER disruptive tech, in a couple decades everything will be electric. Including tractor trailers, etc, etc. And yes that includes "off road" and towing/utility vehicles.
The problems with electric motors (for now) are:
1) Cost, which is improving by leaps and bounds for multiple reasons, scale, experience, competition, etc, etc.
2) Range. This is generally the biggest detractor and it too has improved SUBSTANTIALLY since the tech first emerged. Soon, vehicles will not only surpass the traditional ranges drivers have come to expect (on a 25 gallon or less tank, or even a truck with 2 tanks) but may in the future SURPASS the ranges we think are necessary now. Who knows, at some point we might see vehicles that run for thousands of miles before the driver needs to recharge/refuel them.
3) Weight. Obviously you can create a battery that lasts a long time and provides the requisite power to go fast and have long range, but the challenge is weight and volume. And THAT has improved as well.
4) Safety, despite the campaigns by the energy companies and auto companies, safety will be addressed and who knows, in the future, electric cars might be even safer than all the accidents associated with the entire combustible engine value stream.
The advantages that e motors already have over internal combustion are here.
Theoretically limitless power and torque, instant power and torque, quiet (mufflers? Who needs a muffler?)
Hell, all this stuff is coming, at an accelerated rate. In 50 years, people may not even be driving cars. We may all get picked up by autopiloted drones to go everywhere and land based travel may be a relic.
Just like e motor technology, driverless cars are going to take over as well. I envision that the only people who will be able to "drive" will be the wealthy. Everyone else will ride buses and transports and cars that are all managed by centralized computing that all but eliminates vehicle accidents, reduces traffic congestion, optimizes group routes and pickups/drop-offs, etc.
The bottom line is that we're seeing "disruptive" technologies that are going to continue and eventually push the old world out the door (just like the auto did to horses and steam engines).