Too Much Technology Could Mean Trouble

[Mark86]

Be careful with the navigation system while using the bluetooth system in the car. I really wouldn't want to be caught in this type of situation. I couldn't stop laughing after seeing this commercial. Toyota comes up with unique advertising techniques!

<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/EqCX1PSoIUo"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/EqCX1PSoIUo" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>

 

[jharris2]

I'm not sure the flowers will be enough....

 

[007Runner]

Do you know how stupid the wife would have to be not to know that it is the navigation system? That is why I found this commercial worthless instead of helpful or funny. The purpose should have been to show how good the navigation system is. Instead of this foolishness they should have ran a short demo to show how impressive the system can be.

 

[DarksideSurf]

Do you know how stupid the wife would have to be not to know that it is the navigation system? That is why I found this commercial worthless instead of helpful or funny. The purpose should have been to show how good the navigation system is. Instead of this foolishness they should have ran a short demo to show how impressive the system can be.

God forbid a company not making a commercial that isn't informative. You must hate all of those Bud Light commercials since they deal in shmuck instead of telling you how good they think their beer is (which it isn't).

Please contribute to this forum when you ACTUALLY drive a 4Runner.

 

[007Runner]

God forbid a company not making a commercial that isn't informative. You must hate all of those Bud Light commercials since they deal in shmuck instead of telling you how good they think their beer is (which it isn't).

Please contribute to this forum when you ACTUALLY drive a 4Runner.

My 4Runner will be here in about 12 days. Maybe you should tell Thai not to contribute because he does not have a 4Runner, and at this time has no plans to get one.
Thai knows his stuff so we are lucky that he shares his knowledge with us. His thread about how ATRAC works is what sold me on this vehicle. When I make a major purchase I do it with my brains not my heart. Stupid people make stupid buying decisions. I want to be a well informed educated consumer.

People that drink Bud light don't care for quality or nuances of a fine brew. So these commercials are appropriate. For your information in the 1800's people were arrested for watering down beer, otherwise know as light beer today.

 

[Tanker]

007 I think you need a life and a wife more than you need a 4 Runner. Chill out.

 

[007Runner]

007 I think you need a life and a wife more than you need a 4 Runner. Chill out.

I have a wife, they own your life.

 

[alpha]

Do you know how stupid the wife would have to be not to know that it is the navigation system? That is why I found this commercial worthless instead of helpful or funny. The purpose should have been to show how good the navigation system is. Instead of this foolishness they should have ran a short demo to show how impressive the system can be.

I think the commercial was informative. Not really to show the Navi, but the bluetooth aspect. It shows that the vehicle is a navi equipped vehicle yes, but more importantly, that it is equipped with bluetooth. that to me, was the point to the commercial. and if they decide to throw in some humor, then let them. humor is an attention getter, and in this case, sells.

So, in my opinion, the commercial wasn't worthless.

If you're talking about worthless car commercials, I think those Ford Drive commercials are pointless. i.e. the one that shows that the lady at the airport security line has a hole in her sock, and the line goes, "this is life, this is life in drive" and shows the car. i can see a point of having a car as a getaway vehicle for such situations, but in my opinion, it doesn't work well for a car commercial. i think it would work better if they had information regarding the car.

oh, and Mark, nice find. Thanks for sharing!

 

[Uneek]

Toyota's got some pretty good marketing geniuses. They have some pretty creative and humorous ads, i.e. previous gen Tacoma driven off the cliff by ex-girlfriend.

The effectiveness of any advertisement isn't whether it was good or bad, but rather if the intended or even for that matter the unintended audience remembers the ad and the company. Just like the Bud commercials on the radio with the cheesy singing in the background over something stupid, like jorts (jean shorts) or loud cellphone talker guy. I don't find any other beer commercials that I can remember other than Bud's.

 

[alpha]

Toyota's got some pretty good marketing geniuses. They have some pretty creative and humorous ads, i.e. previous gen Tacoma driven off the cliff by ex-girlfriend.

The effectiveness of any advertisement isn't whether it was good or bad, but rather if the intended or even for that matter the unintended audience remembers the ad and the company. Just like the Bud commercials on the radio with the cheesy singing in the background over something stupid, like jorts (jean shorts) or loud cellphone talker guy. I don't find any other beer commercials that I can remember other than Bud's.

What beer company was it that used to have two women fight over if the beer was better because it had "great taste" or it was "less filling"? was it bud light or miller light?

and i see your point. effectiveness is achieved when someone remembers the ad for some reason, either it be funny, sexy, etc..

 

[xUSNavy]

The effectiveness of any advertisement isn't whether it was good or bad, but rather if the intended or even for that matter the unintended audience remembers the ad and the company. Just like the Bud commercials on the radio with the cheesy singing in the background over something stupid, like jorts (jean shorts) or loud cellphone talker guy. I don't find any other beer commercials that I can remember other than Bud's.

Totally agree. Jingles, stupid stunts, comedy, etc., capture peoples attention. If they remember it, then the commercial at a minimum has met its goal.

 

[007Runner]

Toyota's got some pretty good marketing geniuses. They have some pretty creative and humorous ads, i.e. previous gen Tacoma driven off the cliff by ex-girlfriend.

The effectiveness of any advertisement isn't whether it was good or bad, but rather if the intended or even for that matter the unintended audience remembers the ad and the company. Just like the Bud commercials on the radio with the cheesy singing in the background over something stupid, like jorts (jean shorts) or loud cellphone talker guy. I don't find any other beer commercials that I can remember other than Bud's.

Remembering a product offered by a commercial is only a small part of it. You still need to show a person why the product is good, effective, or better then other competing products.

Take ATRAC for instance. There are not a lot of 4 WD vehicles that will move if traction is lost at 3 wheels. Our 4Runner is one of the few. Yet Toyota has never shown this in a commercial or explained it in the vehicle brochures. I learned about it on this forum from a thread written by a person that does not own a 4Runner. I am sure glad he was able to contribute to the forum even though he does not own a 4Runner. That thread on ATRAC was so well written and informative it is a sticky.

If Toyota did a commercial on their ATRAC system, they could show GM & Ford stuck, while Toyota moves ahead.

 

[Uneek]

Remembering a product offered by a commercial is only a small part of it. You still need to show a person why the product is good, effective, or better then other competing products.

Take ATRAC for instance. There are not a lot of 4 WD vehicles that will move if traction is lost at 3 wheels. Our 4Runner is one of the few. Yet Toyota has never shown this in a commercial or explained it in the vehicle brochures. I learned about it on this forum from a thread written by a person that does not own a 4Runner. I am sure glad he was able to contribute to the forum even though he does not own a 4Runner. That thread on ATRAC was so well written and informative it is a sticky.

If Toyota did a commercial on their ATRAC system, they could show GM & Ford stuck, while Toyota moves ahead.

I agree with you. But it takes just that little bit to remember a company or product, or even learn of one, before you begin your research for more information.

Not trying to argue or start a pissing match in anyway (I agree to disagree), but what originally drew you to a 4Runner? We know it wasn't an ATRAC ad. : Was it a Toyota for another model? Where I live, Toyota rarely adversites the 4Runner in it's own commercial like they do the Tacoma or Camry. When they do, the 4Runner is bunched up with the other models, mentioning the current rebate offering during some sort of Toyota-thon or holiday sale.

 

[xUSNavy]

I always wondered why ATRAC was never mentioned. When the 4th generation came out, I remember the commercials mentioning HAC and DAC, but never ATRAC. Maybe because the majority of 4runner owners are soccer moms and city dwellers? or maybe it's because the 4runner is so popular that it wasn't necessary. I haven't seen a 4runner commercial in quite sometime, so maybe 4runner sales are doing well.

 

[007Runner]

Not trying to argue or start a pissing match in anyway (I agree to disagree), but what originally drew you to a 4Runner? We know it wasn't an ATRAC ad. : Was it a Toyota for another model? Where I live, Toyota rarely adversites the 4Runner in it's own commercial like they do the Tacoma or Camry. .

The nightmare that I had with General Motors sent me looking. No way I was getting another American sh-t box. I really started the search with Consumer Reports. The quality and customer satisfaction they reported got the ball rolling. After a few hours of research and dealer trips to see the SUV"s that were available on the market. I found nothing that really came close to the 4Runner. Almost purchased a Lexus GX470. As silly as it sounds, for the money I was pissed the Lexus did not have LED tail lights. I was not going to pay the premium and have the 4Runner tail lights be more advanced plus look better. I stumbled on this site, read about ATRAC and was completely sold on the 4Runner. The test drive did not hurt either. I never saw a single 4Runner commercial.

 

[xUSNavy]

I stumbled on this site, read about ATRAC and was completely sold on the 4Runner.

Thai should have received a small commission for his ATRAC sales pitch

 

[Uneek]

The nightmare that I had with General Motors sent me looking. No way I was getting another American sh-t box. I really started the search with Consumer Reports. The quality and customer satisfaction they reported got the ball rolling. After a few hours of research and dealer trips to see the SUV"s that were available on the market. I found nothing that really came close to the 4Runner. Almost purchased a Lexus GX470. As silly as it sounds, for the money I was pissed the Lexus did not have LED tail lights. I was not going to pay the premium and have the 4Runner tail lights be more advanced plus look better. I stumbled on this site, read about ATRAC and was completely sold on the 4Runner. The test drive did not hurt either. I never saw a single 4Runner commercial.

Awesome. I feel the same way, even though the 4Runner was my first pick, but I did a comparison with its competitors to see what they lacked.

Funny, when the 4th gen 4Runner and the GX came out, I liked the GX more and not so much the 4Runner. Soon after that, it took a 180 and I love the 4Runner and I don't like the GX very much anymore. If the 4Runner wasn't offered, I'd get the GX, but with 4Runner available, the GX doesn't stand a chance.