Toyota killing Scion?
- Thread starter philsey
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Midnight Anvil
New member
It makes sense, the only "original" vehicle to the brand was the tC, which was never all that spectacular. Everything else was a re-badged Toyota from Japan and the FRS is more Subaru than Toyota. Even now they've killed the Yaris and replaced it with the iA which is a Mazda 2 anyway.
Blue Seat Lyfe
New member
17 year olds and vagabond hairdressers are weeping today
SURF RUNNER
Senior Member
Maybe they could rebrand the Scion FRS as a Celica?
BlackWorksInc
New member
They cite "practicality" as a main driver as well... Wonder how that will translate into their other models...
I'm also a bit concerned by how quickly this went through considering this is practically light speed in terms of decision and execution compared to how Toyota normally goes about things.
I'm also a bit concerned by how quickly this went through considering this is practically light speed in terms of decision and execution compared to how Toyota normally goes about things.
Last edited:
Gecko
New member
I personally think this is a great move.
Scion was born when Toyota was still rather old, stodgy, outdated and struggling with younger consumers - the late 90s and very early 2000s. After Scion's introduction, Toyota injected better styling into all of their products, new engines and powertrains, "SE" trims for nearly everything, etc.... and they quickly became less boring.
Some of Scion's qualities weren't all bad, like the pure pricing strategy, but the brand's original core mission was no longer relevant very shortly after it was introduced.
On top of that, I also think Scion was horribly managed. What was originally promised to be quirky, fun new models every 2-3 years ended up being outdated Toyota products on 6+ year cycles.
Scion was born when Toyota was still rather old, stodgy, outdated and struggling with younger consumers - the late 90s and very early 2000s. After Scion's introduction, Toyota injected better styling into all of their products, new engines and powertrains, "SE" trims for nearly everything, etc.... and they quickly became less boring.
Some of Scion's qualities weren't all bad, like the pure pricing strategy, but the brand's original core mission was no longer relevant very shortly after it was introduced.
On top of that, I also think Scion was horribly managed. What was originally promised to be quirky, fun new models every 2-3 years ended up being outdated Toyota products on 6+ year cycles.
It should have been a Toyota to begin with.
