Trouble grows for Toyota

4Funnr

New member
Several people have commented on the cheap look of the new plastic in the 5th gen T4R.

Sounds like exactly what is described below in another new model from Toyota. Hopefully the new T4R isn't plagued with the problems described below.

Review: Toyota Venza falls short
Toyota may be making many of the mistakes that GM made
By Dan Carney
msnbc.com contributor
updated 8:04 a.m. ET, Thurs., Nov . 5, 2009

It frequently been observed that it is easier to stalk the leader than it is to preserve that position once it is achieved.

A case in point: The struggles Toyota has endured since overtaking General Motors as the leader in worldwide car sales last year.

The Venza, a new, hard-to-define crossover-wagon thing, may well be Toyota’s predicament embodied in steel, rubber and glass. And plastic. Loads of cheap, shiny, sloppily installed plastic.

Having apparently concluded that six Toyota-brand SUVs and a minivan were insufficient variety to target every potential customer for hauling families, Toyota introduced the Venza as a 2009 model.

It's unknown whether this was the result of a genuine belief that the company should offer a product in every imaginable category, or because hubris led Toyota to believe that the Venza would find buyers who eluded the very similar (and discontinued due to lack of interest) Chrysler Pacifica and Ford Taurus X crossovers.

Toyota reached the top of the industry by use of its “kaizen” system of continuous improvement, key attributes of which have been widely adopted industry-wide. But somewhere along the line “continuous improvement” became “continuous cost reduction” and it shows in all the company’s recent products.

The interiors in particular are awash in cheap-looking, shiny plastics. Likening the Venza’s apparently ready-to-hose-clean, plastic door panels to something from the toy aisle would insult Buzz Lightyear and Woody.

Worse yet, the plastic bits in the test model weren’t installed correctly, so the cut lines between pieces were misaligned in places and the dashboard air vents had shockingly large, irregular gaps around them. These are the things that killed GM’s image. Now Toyota is making the same inexcusable mistakes.

Even the big doors have a tinny, cheap sound when opened and closed, another unexpected trait in a Toyota. With these astounding failings, can unreliability be far behind? Is it here already but we don’t know it yet?

The cabin looks good in photos, and the designers surely had high hopes for the final result. But it seems the continuously cost-cutting accountants whacked the budget for decent materials, so the plastic fake wood paneling fell to the level seen on televisions in the late ‘70s, when TVs still tried to look like furniture.

Toyota says it uses real leather for the Venza’s seats, but the material was so hard and shiny it was indistinguishable from the perforated vinyl that Volkswagen and BMW are offering in their entry models.

Toyota extends its poor track record with its calibration of the Venza’s electric power steering. Electric power steering offers benefits to car makers because it is cheaper, cleaner and simpler: No hydraulic pump drains power from the engine and there are none of the attendant hoses, plumbing or fluid.

But six decades or so of development have left hydraulic power steering assist finely honed to provide superb steering feel and feedback, which are critical attributes for engaged drivers. Electric power steering can be calibrated to perform almost as well, but many car makers, Toyota included, don’t even seem to try. Either the company discounts the importance of this or it figures that its car-as-an-appliance customers can’t tell the difference.

Whichever the cause, the Venza’s steering is too light, with a near-total absence of feedback, especially at low speeds. In an earlier Venza, tested previously, it actually felt like the steering column had snapped when the car came to a stop, because the steering effort fell to zero and the wheel could spin almost freely, like on an old Pole Position arcade game. The company must have noticed this, because the recently tested example didn’t have that problem. The steering was still far from ideal.

The Venza also included automatic headlights, a feature which is normally very convenient. But again, Toyota’s execution is lacking, because the lights do not automatically go on when they should — in dull, misty gray weather or when the driver activates the windshield wipers.

The Venza does benefit from Toyota’s estimable powertrain know-how, with a capable, smooth V6 engine and six-speed automatic transmission. Those are really the only areas where the Venza demonstrates an advantage over the Pacifica and Taurus X. Unrefined engines and less-advanced transmissions diminished those vehicles’ appeal (though both did get nice six-speed automatic transmissions later in their production runs).

Venza's powertrain also provides unexpectedly good gas mileage for a vehicle of its size (though its five-passenger capacity is unexpectedly paltry for a crossover this large), especially considering that it features the security of all-wheel-drive traction for bad weather. The EPA rates the tested all-wheel-drive version at 18 MPG city and 25 MPG highway. The front-drive model is more efficient and there is even a four-cylinder engine for maximum fuel economy.

However, the Pacifica and Taurus X didn’t lose sales because customers thought their powertrains were intolerable. Consumers didn’t seem interested in their big-wagon design, even though they held more passengers than the Venza and, to my eye, were better looking. So it would be shocking if Toyota were to strike gold by mining a vein that turned up only pyrite for Ford and Chrysler, especially when the company now has eight light truck passenger vehicles vying for customers’ attention at the Toyota dealer.

Do these criticisms mean the Venza is unredeemable? No, but these are notable shortcomings regardless of the manufacturer. In terms of the overall cheapness, they are surprising for a company with Toyota’s reputation.

The company’s own minivan is a far better family hauler and was designed before the latest round of cost-cutting that has rendered the cabin of other candidates such as the Camry and Highlander disappointingly cheap-looking. Look at the Chevrolet Equinox, Honda CR-V, Ford Edge, and Mazda CX-7 before signing papers on a Venza.

If Toyota doesn’t correct the problems it is experiencing, GM is ready to recover its title as world’s-largest carmaker, with a chastened plan to do better this time. And Volkswagen is pulling closer to the leaders with a plan to pass both of them in the coming decade. For this leadership position, only quality products need apply.

© 2009 msnbc.com. Reprints

URL: http://www.msnbc.msn.com/id/33605151/ns/business-autos/

http://www.msnbc.msn.com/id/33605151/ns/business-autos/
 
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Toyota reached the top of the industry by use of its “kaizen” system of continuous improvement, key attributes of which have been widely adopted industry-wide. But somewhere along the line “continuous improvement” became “continuous cost reduction” and it shows in all the company’s recent products.

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That sums up the conversation on the board!

By the way, how come the Venza gets a 6 speed auto and the way more expensive 4Runner does not? These folks are not thinking straight.
 
Yup, my Sienna's interior has much better materials than the new Toyota SUVs (except for Land Cruiser), but then again, the Sienna has class-leading interior materials. :) However, even the Land Cruiser has cheap-ass looking fake wood...and it costs $75,000!! :(
 
BTW, this is a good discussion for the GENERAL section. I am going to move it there.
 
So what does this mean for mechanical reliability?

With cheaper interior, you can see the difference. If you are okay with it, you can still buy the vehicle and just get over having cheaper interior. However, if it is a broader sign of cost-cutting, does this forebode other more expensive problems down the line?
 
Even the big doors have a tinny, cheap sound when opened and closed, another unexpected trait in a Toyota. With these astounding failings, can unreliability be far behind? Is it here already but we don’t know it yet?
I don't know, maybe I have spent too much time sitting around the camp fire drinking beer and not enough time sipping Turkish coffee and admiring Gucci handbags, but seriously, the sound the door makes can be described as an astounding failure? :wtf:This authors credibility is slipping with inane comments like that.

I agree to a certain extent with the potential for Toyota to 'loose the plot', but it has a long, long way to go before to reaches the depths that GM are at.
 
There always seems to be ups and downs with any company. Toyota having a down slump is like Peyton Manning having an off game. Still dependable and one of the best. Most manufacturers (US) are like Tony Romo - hype and promises, with admittedly, only some signs of greatness.

My other car is a VW GTI. Reliability is finally going up for some VW models (if you treat it right as it is not forgiving). Fit and finish is amazing.
 
i've been preaching this all along. toyota quality is shit these days. I speak to toyota reps daily and now i just poke fun of the quality. Walk into a dealership
and look around the cars focus on the interior and you will see poor quality compared to quality of late 90's early 2000's.
 
Unfortunately all manufacturers are having to reduce quality due to rising environmental costs (regs imposed on mileage by Gov't), rising employee and union costs (not sure if Toyota pays Union wages) and the general public wanting cheaper cars.
 
Unfortunately all manufacturers are having to reduce quality due to rising environmental costs (regs imposed on mileage by Gov't), rising employee and union costs (not sure if Toyota pays Union wages) and the general public wanting cheaper cars.

I don't know...the domestics, esp. Ford, have really step up in terms of refinement and quality. The Ford Fusion, for example, is right up there with Camrys and Accords in both QUALITY OF MATERIALS and RELIABILITY. That is something that was unheard of 5 years ago!

Mechanically, Toyotas are still pretty good, but again, they do show signs of GM disease in this area too. Examples? See FJ Cruiser cracked fenders, Tacoma and Tundra's rusted frames, premature rusting on most Toyota SUV frames, Camry's transmission issues, etc.. Are they still better than GM? Yup. Are they better than Chrysler? Oh yeah, light years ahead. However, i will tell you that Ford is getting right up there with Toyota.
 
Yep, those vehicles are now being made in the US. There is a HUGE Tundra plant in San Antonio.

Ford has also started to build their vehicles outside of the country. I have seen a documentary on a plant that Ford built in Southern America somewhere (small island) where they house, educated (both parents and children) and employ entire families of workers. The plant runs efficiently and economically. Unfortunately, this cant be performed when UAW steps in...
 
I don't know...the domestics, esp. Ford, have really step up in terms of refinement and quality. The Ford Fusion, for example, is right up there with Camrys and Accords in both QUALITY OF MATERIALS and RELIABILITY. That is something that was unheard of 5 years ago!

Mechanically, Toyotas are still pretty good, but again, they do show signs of GM disease in this area too. Examples? See FJ Cruiser cracked fenders, Tacoma and Tundra's rusted frames, premature rusting on most Toyota SUV frames, Camry's transmission issues, etc.. Are they still better than GM? Yup. Are they better than Chrysler? Oh yeah, light years ahead. However, i will tell you that Ford is getting right up there with Toyota.

:iagree: I've said it before here, Hyundai and Ford are hungry and have been executing good game plans. I think Hyundai has been slowly raising quality and customer satisfaction for many years, whereas Ford fell off and will do what it takes to get back on. Toyota simply is not the same company it was years ago. Chrysler needs to die already, just sell off the Jeep name and the Dodge trucks to rid any negativity associated with Chrysler. I believe Toyota knows full well that it is abandoning a loyal following and is willing to trade that following for the masses, riding out a reputation built years and years ago, similar to what Jeep did.
 
I don't read car articles that are developed from a news station. I'll glance at them some times in the paper but every single one of them sound exactly like this. They have no idea what they are talking about and who the venza is aimed at. You can tell just by reading it that he is overly bias against toyota. I mean more than half the article goes about bashing the car and the manufacturer. But then explains later on how good of a performer it is. Yes I think toyota's "quality" (hate using that word now since it gets tossed around like a $5 dollar prostitute) has gone down but like every other car manufacturer they are coming back from an hard economy. Especially since they have 8 models in the truck/suv category. I don't think this is all toyotas fault look at the shear amount of equipment that is put into each car compared to 5 or 10 years ago.
 
Yes I think toyota's "quality" (hate using that word now since it gets tossed around like a $5 dollar prostitute) has gone down but like every other car manufacturer they are coming back from an hard economy. Especially since they have 8 models in the truck/suv category. I don't think this is all toyotas fault look at the shear amount of equipment that is put into each car compared to 5 or 10 years ago.

EVerything is relative...Ford & Honda have the same shear amount of equipment and they are frankly on par or better than Toyota in many quality aspects.
 
I can tell Honda is no better, sit inside a new Accord and how it's changed. I will say that my wifes car a 2010 Outback is pretty impressive for the money. She paid a little over 23k for it. It's a base 2.5 with the CVT. Subaru seems to have up'd the quality on the OB for 2010. I will hold judgement until I see the new 4-runner in person.
 
Subaru seems to have up'd the quality on the OB for 2010.
Subaru have maintained high quality for well over a decade now, but recently their vehicle styling has gone mental. Ever since that abortion called the Tribeca emerged just about their whole range has suffered. I had 1st gen Forrester for many years and loved it but one look at the latest model and I feel queezy.
 
EVerything is relative...Ford & Honda have the same shear amount of equipment and they are frankly on par or better than Toyota in many quality aspects.

Honda? Ask the guys at Hondapilot.org oops Piloteers.org if they like that new technology on their 2009 and 2010 Pilots. Its a special Honda quality bumper system that causes the front bumper to move around and rub the paint off the fenders down to bare metal. Its especially helpful in winter to speed up that much desired "redness" on unpainted bare metal. If that one doesn't keep a Pilot owner happy there is also the new "self steering" system built into the alignment right at the factory whereby the Pilot can steer itself to right all the time. Honda good quality? Ya they are ok, but they have their problems just like everyone else.
 
Maybe Toyota has hired some of the mentally handicapped folks who were working at GM, Dodge and the UAW...

It definitely seems like the design people for Honda have done so...
 
Honda? Ask the guys at Hondapilot.org oops Piloteers.org if they like that new technology on their 2009 and 2010 Pilots. Its a special Honda quality bumper system that causes the front bumper to move around and rub the paint off the fenders down to bare metal. Its especially helpful in winter to speed up that much desired "redness" on unpainted bare metal. If that one doesn't keep a Pilot owner happy there is also the new "self steering" system built into the alignment right at the factory whereby the Pilot can steer itself to right all the time. Honda good quality? Ya they are ok, but they have their problems just like everyone else.

The Accord coupes have had problems with paint chipping around the taillights. Toyota seems to have pretty good paint.
 

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