Used 4runner prices are unreal!

[amir_gh]

Hello everyone,

A friend of mine wanted to look into used 4runners so I took him to our local carmax.They are asking 58k for used 2021 limited with 10,000 miles before taxes! I am just so confused. Are these markups legal? Toyota is selling a brand new 2022 limited for $49,590!

 

[Finslayer83]

Everyone loves capitalism till it's time to capitalist things.

Yes it's legal.

Supply and demand, dealers are adding $3-40k as "market adjustment" on new ones. Depends on the market and dealer.

I've been offered $8k more than I paid for my TRDP, with 45k more miles on it.

Told em a 15+ 200 series with under 100k and I'd trade

 

[manofsteele2003]

It is called "Manufactures Suggested Retail Price". Unfortunately this is where we are at right now, supply and demand. They call it "Adjusted Market Value". Seems like Carmax and Ford are the worst for it. Great time to sell but horrible if you're looking to buy anything.

 

[honda250xtitan]

hahaha try looking at used diesels.

 

[Humble Leader]

theres a 2021 TRD pro same mileage as what you have in your OP that is listed for almost $80K Canadian

A 2013 SR5, same mileage as my 2012 limited is listed for over $10K more than I paid for my truck. I could probably swap my 4runner for a GX, similar model year, lower mileage and not have to pay anything

 

[patkelly4370]

Dealer where I bought my used 2017 SR5 contacted me again asking if I wanted to sell.

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[Pedro367]

It's literally every vehicle right now. My local Chevy dealer has 20 Silverados on the lot all with 2-5k Market Adjustments on them just because.

 

[2021nightshade4x4]

Hendrick has not yet contacted me to buy back my 1 year old Nightshade.

[emoji23][emoji23][emoji23]


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[2021nightshade4x4]

Unless you’re actually operating a car dealership and benefiting from such nonsense, I suggest we stop the “welp, it’s just supply and demand!” bootlicking act.

A narcissist won’t acknowledge the existence of gaslighting much like the free market economist won’t acknowledge the existence of price gouging.

The cost of the vehicles to dealers has not changed. Market adjustments should be rebranded “automatic negative equity adjustment”.

This comes out of pure jealously and greed that customers are buying new and flipping cars immediately afterward, and dealers think they’re entitled to that money.

Disgusting.


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[Wbflyer]

Unless you’re actually operating a car dealership and benefiting from such nonsense, I suggest we stop the “welp, it’s just supply and demand!” bootlicking act.

A narcissist won’t acknowledge the existence of gaslighting much like the free market economist won’t acknowledge the existence of price gouging.

The cost of the vehicles to dealers has not changed. Market adjustments should be rebranded “automatic negative equity adjustment”.

This comes out of pure jealously and greed that customers are buying new and flipping cars immediately afterward, and dealers think they’re entitled to that money.

Disgusting.


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Yep, this! I had to by my 4Runner recently and paid MSRP. one of the only dealers that was not marking them up. Ford was terrible, I will never buy a Ford, I will buy from this Toyota dealer again. (I never pay MSRP, however I didn't have a choice so I did).

 

[BaddaBing]

Car dealers barely have any new autos on their lot to sell so they are marking up what inventory they have to cover overhead. I know people with dealerships and they wish their lots were full of new autos so they could go back to normal business. There will be a lot of drivers with negative equity, upside down, when the auto market normalizes next year.

 

[Jivewalker]

Take a look at Land Cruiser prices, will make you feel better about the 4runner.

 

[Forgetful]

Unless you’re actually operating a car dealership and benefiting from such nonsense, I suggest we stop the “welp, it’s just supply and demand!” bootlicking act.

A narcissist won’t acknowledge the existence of gaslighting much like the free market economist won’t acknowledge the existence of price gouging.

The cost of the vehicles to dealers has not changed. Market adjustments should be rebranded “automatic negative equity adjustment”.

This comes out of pure jealously and greed that customers are buying new and flipping cars immediately afterward, and dealers think they’re entitled to that money.

Disgusting.


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Consider the impact of 6-7% inflation in the last year. Toyota needs to up their Msrp on new vehicles.

 

[3xranger]

Raw materials

I work in the chemicals industry for the largest manufacturer of Nylon 6,6. Our product has risen in price over 100% with the climb in price taking off in December of 2020. Our product is heavily used under the hood to make parts such as radiator end tanks, charge air coolers (inlet/outlet) and other parts. Supply chain issues are real, and the cost of making cars has gone up in large part due to these supply chain issues and V recovery.

When the pandemic began, demand for our products went down considerably. Our prices were at the lowest point in many years. There was much uncertainty. Then the rebound began in late 2020. All of a sudden, auto makers wanted to build back their inventories in a hurry. Well, this caused a shortage in many sectors including transportation of goods. Add to this the winter storm in Texas where the chemicals industry was brought to a halt.

Anyway, I think the 6-7% inflation we are seeing today in the US is a result of lots of government spending AND supply lines being jammed up. Getting products to and from overseas remains a challenge. Seagoing shipments are not easy to book and they are expensive when compared to pre-pandemic.

My 0.02 worth.

 

[MZ2215]

The cost of the vehicles to dealers has not changed.


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I would argue that it absolutely has. The supply of new cars has fallen off but demand hasn't. Auctions looked like crime scenes last year with dealerships fighting for inventory. Don't get me wrong, there's still plenty of gouging and "market adjustment" shit going on in both new and used, but the supply is still an issue and is contributing to the prices people are willing to pay.

 

[Pedro367]

I would argue that it absolutely has. The supply of new cars has fallen off but demand hasn't. Auctions looked like crime scenes last year with dealerships fighting for inventory. Don't get me wrong, there's still plenty of gouging and "market adjustment" shit going on in both new and used, but the supply is still an issue and is contributing to the prices people are willing to pay.

Agreed. There literally is no supply. All the dealers by me have no cars, so I hate to say the market adjustments make sense, but I kind of get it. I hated car dealers before this, so my feelings can't get worse anyway :bounce: Some of it is definitely greed when I see higher market adjustments, but a lot of it is that there really is no new car stock out there.

What bothers me more is the price of used and it being some similar to new. There is no "cheaper option" anymore. That's what is going to drive inflation and people getting screwed down the line.

 

[MZ2215]

I'm not giving dealerships a pass, they're guilty here. The consumers are too though. There aren't many situations that justify paying MSRP + Mkt adjustment, but there's no shortage of people doing just that. Even people in this thread, "I usually won't pay MSRP but i had to." I doubt you "had to" but you were willing and did. Dealerships will charge what people will pay. If there's no demand, the price goes down.

 

[3xranger]

Price

If not with price, what tool should a dealer use to allocate the scarce inventory? If you look at the watch industry, specifically Rolex, you will see what happens when the manufacturer forbids their official distributors from charging more than MSRP. The result? There is a 5 year waiting list to buy the more popular Rolex models. Only big spending customers for the dealers are getting these watches. Once they get them, they turn around and sell them for 2X MSRP. I imagine something similar would happen if Toyota decided to forbid prices over MSRP--maybe not 2X, but I'm sure people with money would buy inventory to re-sell.

 

[mickeyblue]

It seems as if a fairly large segment of the people who post on this site “never pay MSRP”. Ok, great for you. I’m not buying it. I just bought my sixth Toyota in the last 25 years, some of them were traded in for newer models, one of them I financed for my son, and one of them my husband totaled. My credit, trades, and down payments have varied over the years, but one thing that seemed to be similar is that Toyota dealerships very rarely give great deals on new cars. They charge a fair price for the quality you get. New Toyotas don’t have a lot of wiggle room, so if you’re getting a great deal, they’re paying you less for your trade-in, or offering a higher interest rate than what you could’ve gotten at your credit union. Or, at the very least, they’re getting money out of you on all of the warranties they offer.

When so many people claim to have paid less than they actually did, it creates a false belief that the rest of us are suckers or just plain dumb.

No one has to tell anyone what they paid unless they want to, so, please be honest when you do. I just paid MSRP and bought an extended warranty on a new TRD ORP and I was happy to sign for it. I know what I just bought and I don’t have any second thoughts about it. People scoff at those of us who pay for the extended warranty, but we’ve used it and have been happy when it paid for itself in one repair. And, there were times we paid for it and never needed to use it, but I don’t look back and regret paying for it.

I will admit in 2009 I paid 4k above MSRP on a new Dodge Challenger R/T Classic in B5 Blue Pearl. It was in the dealership for repair 54 times in 5 1/2 years. I traded it in on another 4Runner and I’ll never buy Chrysler product again.

 

[BlackCloud]

I paid $5K above MSRP for my Quicksand. I have never purchased a car at MSRP before. I was not price-gouged. There were only 1200 made. I and many other people wanted one, so I paid $5K above MSRP before someone else did. That is by definition supply and demand. Little supply + great demand = high price.