hikenbike
New member
Swiss continues to decline: With 63% share, Apple Watch pushes global smartwatch shipments past Swiss watches for first time
It looks like smartwatches, esp Apple Watch, are hurting Swiss badly.
Actually, no. Different product, different market. They are largely comparing AW sales to other "smartwatch" sales.....not all watches. What is hurting traditional watch sales as indicated by the 5% yoy decline is the rise of a generation of buyers who simply don't wear watches and declines in the gens that do.......which is a much larger scope problem than the AW alone as the younger gens have many other digital products that get their attention and dollars. This is not AW vs. Swiss.

