If you are asking everyone in general what they paid , there is already a thread for this. If you are directing this to SoCal people, then I can help. I was very particular with what I wanted. I wanted white, hood scoop and it MuST come with a sunroof. I love the look of the TRD Pro but sunroof is not an option. So I went with a white trail premium that I waited 6+ months for. I even came across a used white Trd Pro with 23k miles for about 39k. To each their own, but I felt that I would be settling as the TRD Pro didn't come with a sunroof. Needless to say, I paid $40k for mine. I could've gotten the same TP in silver for a couple thousand off. But white is what I wanted. Sure, I could've found a better deal, but I was tired of waiting and wanted to hit the trails ASAP. If you can find one under $40k like some do, I consider that a steal.