What will be the real price?

[elemint]

How much below MSRP will the T4R be? Anyone remember historically how the prices drop for new model as the years go by. I am sure many will need to pay MSRP the first few months, but what about in a year or 2?

 

[xravexboix]

The information should be on Edmunds and KBB soon. I think most dealers will take the new 4Runner as a surprise unless information has been going around. It was the best kept secret til the start of this month, lol. I think invoice is usually about 10% or so back from the sticker price on mid-tier price range vehicles.

 

[TitaniumToy]

It's hard to say this early and alot of it has to do with supply vs demand. If toyota wants to move 100K 4runners a year like they used to, they are going to need some serious incentives. When they cut back on the incetives this year vs previous years, sales have tanked.