2004 Prices?

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If it helps here's mine:

Sport package
V6
2 Wheel Drive
Spoiler
JBL Single CD
Double Decker Cargo
Cargo Liner
Moonroof
Moonroof deflector

Paid 29,400 before tax, tag, etc..
 
I've order my 04 LTD V8 with Nav from a broker for $39,100, stickers at 42,600.

I've also pitted some fleet managers against my broker and none yet will do any better. Go with a broker, you'll save a lot of time
 
right now its hard to negotiate with 04s. I got my 03 with the 1500 rebate.

4x4 limited w/nav sunroof, spoiler, etc out the door for 38k TOTAL including the rebate,tax,license,fees.
 
I just made a deal on a 2004 Limited (it's due to be delivered tomorrow) for $550 over invoice, with no argument (probably could have done a little better considering how easy it was). This is about $3500 off MSRP.

CarsDirect.com lists any Limited for $700 over invoice in my area (Atlanta) so you know, with the commission the dealer has to pay CarsDirect, that the real going price is about $500-$550 over invoice.

Again, some hard bargaining could bring it lower since sales are very slow right now and the 4Runner isn't exactly the hottest thing going with all the new SUV models being introduced by American manufacturers -- and their big incentive programs.

The biggest problem right now (mid-October) is that 2004 4Runner inventory is still small and choices (colors, options) are limited as a few new vehicles come in about twice a month on trucks. The biggest high-sales dealers get the most allocation. Full inventory won't be achieved until about Christmas or New Years.

The secret to getting the best price with little or no negotiation is to work with the Fleet Manager or Internet Sales Manager. They don't work on commission, don't play games, can make decisions instantly, and are a pleasure to work with. In fact, in most cases, almost everything can be handled over the phone and via fax/email.

And financing / lease deals are good too, if you work with the manufacturer's or distributor's finance companies. Credit unions offer reasonable deals (not always better, however) on loans, but many don't offer leases. Most banks do not offer leases directly to consumers anymore.

If you are considering leasing, it's easy to make mistakes and difficult to determine what's a good deal and what isn't. Go to LeaseGuide.com for some helpful tips and advice.
 
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Just put in a on order for a 2004 SR5 V6 4wd, with:

Roof Rack
17in wheels
Mats
Daytime running lights
RS3200 Plus Alarm
Third row seat

Got a price of $500 over invoice, plus tax, reg, and etc. Got lucky too, because Toyota sent a $500 "Owner Loyalty Certificate" just a week or so earlier. So essentially we got it at invoice plus fees.

We requested a bunch of quotes via Autobytel, Carsdirect, Edmunds, Autoweb, and/or directly off the dealership website. There's a load of Toyota dealers in the area, so we got a good comparison base.

If you go this route, get a quote from each dealer (fax/email) with all applicable options and fees, then compare and negotiate from there.

Definitely liked this method over traditional buying.

So far so good.
Good luck with your search.
 
2004 V8 Limited 4x4


Negotiated out the door price = 38630 + Tax and Tags (Dealer fee is included in price stated). This is invoice.

MSRP = 43864

Options.... Side Airbags (GY), Rear Air Suspension (NF) , Navigation System (NV), Rear Spoiler (CX9), Carpet/Trunk Mats (PV6), Moonroof (SR), Daytime Running Lights (RL)

Very happy with the deal!
 

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