The styling is a conscious effort by Toyota to appeal to different groups of buyers with each refresh. I imagine us early 5th gen (10-13) owners who don't like the '14s will like the 6th gens and the '14 owners will prefer their styling.
I prefer the early 4th gens over the later ones, too.
I was quite surprised when I saw the new Rav4s and Highlanders with the black rubber trim that disappeared on the '14 4R's.