4runner ads on TV

Martinjmpr

Martinjmpr

New member
I've noticed a lot of TV ads for the 4runner over the last several months.

The reason I noticed is because I don't recall ever seeing any other 4runner advertised on TV since the 1st generation (and I'm not sure that one was either I just can't remember back that far.)

I recall seeing lots of ads for Camry, Corolla, Tacoma and Tundra but 4runner? Never. Ditto for FJ Cruiser when it was being sold.

I don't know if this means 4runner sales are flagging and they're trying to pump them up or if they increased production due to falling gas prices.

BTW I don't think I've ever seen a TV ad for a Sequoia. Has anyone else?
 
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I don't remember any before either. A lot of them are harking on the fact that its one of the last body on frame purpose built off road SUV's. I hope this means 6th gen in '17...
 
mtomaro said:
I don't remember any before either. A lot of them are harking on the fact that its one of the last body on frame purpose built off road SUV's. I hope this means 6th gen in '17...
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Yeah, I wonder if they're advertising because they're trying to push as many of the old ones out the door before they start making new ones.

I wouldn't be surprised if the "new 4runner" is a unibody design either.
 
Yeah I am really curious since I just purchased a 2015 Limited 4runner and now waiting to see what the 6th gen will look like.....I might have to possibly trade in the 2015 for say a 2017 or 2018 model!!! We will find out soon I am thinking
 
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I wouldn't be surprised if the "new 4runner" is a unibody design either.[/QUOTE]

I'm not trying to correct you, but Toyota already has a FWD unibody 4RUNNER they call HIGHLANDER. no?

Really, I'm just having to deny any possibility they will kill the 4R off...
 
Martinjmpr said:
BTW I don't think I've ever seen a TV ad for a Sequoia. Has anyone else?
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I remember they had an add for the Sequoia a while ago where a good ole 'Murican family were driving up a grassy hill in a Sequoia then rolling down in a Zorb (the giant inflatable balls that people ride inside).
 
Boardmember said:
I wouldn't be surprised if the "new 4runner" is a unibody design either.
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I'm not trying to correct you, but Toyota already has a FWD unibody 4RUNNER they call HIGHLANDER. no?

Really, I'm just having to deny any possibility they will kill the 4R off...
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Ford had several unibody crossovers when they made the Explorer a unibody.

Nissan had several unibody crossovers when they made the Pathy a unibody.

So the mere fact that Toyota has another Unibody doesn't mean the 4runner WON'T get the unibody/FWD treatment. In fact, given the fact that most people who buy SUVs (even 4runners) rarely take them off road, and the increasing CAFE requirements, I'd say it's a near inevitability that sooner or later the 4runner will either join the pack or just disappear from Toyota's US lineup. :shrug:
 
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I had a couple of the old Pathfinders - well built vehicle. I had two Explorers - less so, as one might expect of a domestic manufacturer. Neither was a 4R, and Toyota hasn't cheapened the 4R to the degree Nissan and Ford have done. So...if I'm an ignorant betting man (half that's true, not enough $ for the other), I'd say Toyota's not heading there. Yet.
 
With the FJ now gone I'm sure 4runner sales should go up significantly. Most of the FJ guys I've talked to have their eye on the 4Runner for their next vehicle.
 
Boardmember said:
Really, I'm just having to deny any possibility they will kill the 4R off...
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It'll happen. The current 4Runner makes no sense in Toyota's US lineup - anything it does can be done with something else they already make. I can guarantee that every single person on this board, whatever they use their truck for, could switch to a doublecab Tacoma, Lexus GX, Land Cruiser, or Highlander and not miss a beat. The Highlander and Tacoma are already killing the 4Runner on the sales floor, and I'm sure Toyota would love to see more sales of the upmarket GX and Land Cruiser.

I see one of two things happening - 4Runner will go crossover and Toyota will let it fight with the Highlander and drop whichever one loses, OR Toyota skips the redesign, drops the 4Runner, and maybe brings in the Prado. Maybe. I'm leaning towards the latter, because the 5th gen is nearing the end of it's cycle and there's been no peeps.
 
KidVermicious said:
I can guarantee that every single person on this board, whatever they use their truck for, could switch to a doublecab Tacoma, Lexus GX, Land Cruiser, or Highlander and not miss a beat....
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yeah, well, maybe...

I already have a pick-up, so i wouldnt necessarily need a Taco. A GX or LC...i would miss plenty of 'beats'...those vehicles would have me broker than an 8-track tape deck in a 74 chevy Nova...

Among other reasons, i bought the Rnnr because of its more 'everyman' character. Sure, i'd love the luxury of the GX. It was on my list...an older one anyway. Sure i would love a LC...it would last me for forever and my family would surely enjoy the comfort, i would enjoy the capabilities...but the Rnnr hits those check boxes of capability, durability, price, comfort, style, manliness, ect.


I hope they keep it and just slow down production enough to justify its manufacture...it is sold in many other markets other than the US, and is used as a go-anywhere vehicle on other continents. But time will tell i guess.
 
KidVermicious said:
It'll happen. The current 4Runner makes no sense in Toyota's US lineup - anything it does can be done with something else they already make. I can guarantee that every single person on this board, whatever they use their truck for, could switch to a doublecab Tacoma, Lexus GX, Land Cruiser, or Highlander and not miss a beat. The Highlander and Tacoma are already killing the 4Runner on the sales floor, and I'm sure Toyota would love to see more sales of the upmarket GX and Land Cruiser.

I see one of two things happening - 4Runner will go crossover and Toyota will let it fight with the Highlander and drop whichever one loses, OR Toyota skips the redesign, drops the 4Runner, and maybe brings in the Prado. Maybe. I'm leaning towards the latter, because the 5th gen is nearing the end of it's cycle and there's been no peeps.
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:iagree:

Actually they may not even drop one of the platforms. Look at Ford, for example: They make the Edge, the Flex, and the Explorer, which are all arguably within the same niche (unibody CUVs with 3 rows of seats - Doesn't the new Explorer have 3 rows?) I don't understand why they make so many vehicles that fit into the same category but someone at Ford must have thought it was a good idea. :shrug:

Even Toyota for several years offered a RAV4 with a V6 and 3 rows of seats, IOW they offered a vehicle that fit in pretty much the same market niche as the Highlander. They did it for a number of years before they finally re-sized the RAV4 and AFAIK they dropped the V6 and 3rd row seat from it.

And yes, I think that people who want a BoF truck will be pushed towards the Tacoma, already one of Toyota's biggest successes. And since it's made here vs. the 4runner which is imported, that's another point in its favor.

I do wonder when Toyota will finally drop the axe on the manual transmission in the Tacoma. You know it's going to happen, if for no other reason than to simplify production and to make EPA emissions and mileage compliance easier. I noticed that when Chevy reintroduced the Colorado/GMC Canyon a manual wasn't even an option, just like with their full size trucks.
 
Martinjmpr said:
I do wonder when Toyota will finally drop the axe on the manual transmission in the Tacoma. You know it's going to happen, if for no other reason than to simplify production and to make EPA emissions and mileage compliance easier. I noticed that when Chevy reintroduced the Colorado/GMC Canyon a manual wasn't even an option, just like with their full size trucks.
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So for a while, the manual wasn't an option on the double cab 2nd gen, and then they brought it back and it sells pretty good from what I hear. I wonder if the market has reached that point where supply has reached demand, and that there's enough enthusiasts to keep a few rigs like the Wrangler and the Tacoma and the Xterra offering a manual for a while yet?
 
KidVermicious said:
So for a while, the manual wasn't an option on the double cab 2nd gen, and then they brought it back and it sells pretty good from what I hear. I wonder if the market has reached that point where supply has reached demand, and that there's enough enthusiasts to keep a few rigs like the Wrangler and the Tacoma and the Xterra offering a manual for a while yet?
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Isn't the Xterra dead now too though?
 
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