K&n
I've got the K&N filter in mine. I've had it for years, with over 30K miles on it. and I live on a dirt road, though only 500 feet or so, it is an every day drive.
I got the K&N cause I didn't know about the AFE, but I haven't had any problems with it. I just make sure to apply the oil very lightly. If you are putting so much oil on the filter that it is getting all the way through to your MAF sensor, then you done messed up bad!
Not sure if there is any performance or MPG benefit. But I clean it every 6 months with my oil change, or some times sooner if going on a long trip. If I where to pay 15 bucks for a new filter every time, I'd be 90 dollars in after only 3 years. So there can easily be a cost savings.