Picked this one up on woot a while back. The woot price was super low, however you can usually find this cam other places for much less than a GoPro or contour.
I have a GoPro, and this cam, and I prefer the Swann.
That does look cool...not a released product, though.
I went ghetto and made a PVC pipe mount for my ARB bumper and use my old Mini-DV camcorder. Works great, cept the remote won't work, since the receiver is on front of camera, pointed away from me in the truck. Wish it were a little wider angle lens, tho.