I run unicorn blood in my Aston (um, $75 per liter), but I also track that car so I don't spare a penny on my brakes.
I flushed the brake fluid on my 4Runner when I put on my new calipers, pads, rotors, and lines. Used the normal stuff from Advanced Auto (Penzoil, I think?), $9 for the large bottle. No issues at all and the thing stops like nobody's business.
Don't waste your money on high-end stuff, you don't need it in the 4Runner.