I always heard tell that when both parties are happy it's a good deal.
If you have to ask whether the price is a good deal or not then you probably haven't done enough homework or compared enough of the vehicles, trim packages, spent time online etc. I spent months looking at T4R's online via auto trader, edmunds, etc, looking up different trim packages, pricing, inquiring with dealers. When I found my current truck it was the cheapest truck I could find in a 500 mile radius, from all the research I had done I knew trucks in this price range weren't lasting long, called the dealership, talked to the salesman, he had all the paperwork ready for me when I got off work and less than an hour later I was driving home with what I new was a good deal. Granted I always buy 2 year old vehicles, so used market may be slightly different. But process I think should be the same if you are buying new. Know what rebates, discounts, dealer incentives are available, talk to multiple dealers, research new car prices on edmunds, etc.
If you are considering 4x2 … you might look at the highlanders or Versa's as well. Both have pretty nice trim packages and probably a softer ride.