Yeah, they are pretty ugly, and I am not a fan of the swing away pivot design, but they look pretty burly (well, not the swing away...), and I could see getting one if I just wanted something to get me through the trail and didn't have enough money for a nicer one. I have been the poor kid trying to kludge together a bunch of junk just to get me where I wanted to go; I played hockey as a goalie with the crappiest pads I could find, and they weren't even close to regulation, but I played for several years and had the time of my life. I took a little more damage than other guys did, but it was worth it. I will give him credit for lowering the entry level for a front winch bumper; I haven't seen another one for $150
I think it is a little premature for him to be starting a business; he should wait til he has a more refined design, but as a hobby bumper, I don't think it is so bad. I can't see the welds, so I don't know about the real strength of it, but assuming they are ok, I bet you could beat on that thing and mot worry about damaging it (since it is only $150 after all).
Anyway, I certainly don't want one on my 4runner (and never will...), but I won't criticize him for putting off-roading more within reach for people.