That looks a lot like a Yeti knockoff. Which is a good thing, because I bet they perform about the same and are just about half the price(50L Yeti on Backcountry.com sells for $379). Still, $200 for a cooler?
We've had one on our boat for about a year and a half now and its held up to the elements. We held ice in the Florida keys for 3 straight days (90 degree heat, pretty direct sunlight all day)
Seems like RTIC (pronounced "ar-tic") is the new preferred "cheap" cooler. Good reviews and performance. There are a few comparisons out there, and RTIC would win overall.
Personally, I've got an Engel. Picked it up cheap at a club option. I really like it.