Someone I know made fun of me and tried to make me feel foolish for having my dashmat and I got the same story that dashmats were kind of 1980-ish, then I watched that guys beautiful brand new Denali go from showroom new to a broken down heap of junk in less than a year. That Denali now looks like a bunch of homeless people have been living in it. I didn't give it much of a thought when I got my dashmat, the day I took delivery on my '05 4Runner, I went over to the parts department in the service center of my Toyota dealer, picked out the color that I wanted and they put it in for me a few days later when it arrived. I like it. It was a perfect fit. It lays nice, flat and flush, not like some I've seen that are all bubbly and ragged looking. I also like that I can toss stuff up there and the dashmat prevents things from sliding from side to side every time I make a right or left turn. I don't have any speakers on my dash though, I don't know how it would work if you have the audio system with those 3 speakers in the dash. I don't remember how much I payed for it, but I know that it wasn't much. Note: I don't have any small children. I just had mine put in because I like it. Old skool or whatnot. I do my share of driving in mud and snow, (I just got back last night from a week of off-roading in NoCal), but I send my 4Runner out every week for detailing (It's going in today),and it still looks like it did the day they peeled the protective tape off the hood and doors.