DICE MediaBridge Experience?

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Does anyone have any experience with the DICE MediaBridge unit? Looks like a good way to add blue tooth and ipod hookup to the stock stereo system. I thought about upgrading my HU but I'd like to keep the back up camera.

DICE MediaBridge for Toyota Add iPod® control, Bluetooth®, satellite radio, and an auxiliary input to select 2003-up Toyota/Lexus/Scion vehicles at Crutchfield.com