Disappointing - Local Toyota dealer trying to almost double prices on parts!

I may have to eat crow about all dealers being scum of the earth with parts pricing.

I went into Fred Anderson Toyota in Charleston SC this morning for some wiper blade refills for my mother's Camry. The parts guy charged me 10% off MSRP since I paid with cash. Not bad at all.

See!!! We aren't all scum bags!! :rofl:
 
Can you use "matrix pricing" in a sentence when asking for a lower price part?...

Like how do I say it so the guy doesn't look at me funny and ask me what it means?...

Like "can you give me matrix pricing?" Or should I just stick to asking for the part at MSRP...

I would say something like this: "I'm aware that dealerships use a matrix pricing strategy on OEM parts, but I'm hoping that you would be willing to match these prices from Toyota of Dallas" and show them a list of part numbers with the Toyota of Dallas prices. In my opinion the key is to have all of this organized and written down in advance.
 
The dealer in Boulder is by far the best I've been to. I got in the the lc group and they had a deal worked out on parts, plus a few of the techs drive lifted 3rd gens so they have a better idea when I go in with questions
 
The dealer in Boulder is by far the best I've been to. I got in the the lc group and they had a deal worked out on parts, plus a few of the techs drive lifted 3rd gens so they have a better idea when I go in with questions

The one right off of Foothills & Pearl? Only been in there once or twice.
 
I would say something like this: "I'm aware that dealerships use a matrix pricing strategy on OEM parts, but I'm hoping that you would be willing to match these prices from Toyota of Dallas" and show them a list of part numbers with the Toyota of Dallas prices. In my opinion the key is to have all of this organized and written down in advance.

Yup, perfect way to put it.
 
All businesses use a Matrix Pricing Strategy. It is just a fancy way of saying:

Know your customer.
Understand and influence their perception of the quality and value of the product you are selling.
Establish pricing that the particular market will bear.
 
All businesses use a Matrix Pricing Strategy. It is just a fancy way of saying:
let's take advantage of unsuspecting customers who are loyal and trust us, but are still unaware that we are ripping them off.



Sorry, but these prices from Atkinson Toyota are f*cking ridiculous. The sad part is that probably half of their customers actually pay this because they are busy and don't know any better. Don't advertise that you are the friendly hometown dealer when this is how you treat customers.

PCV Valve 12204-62010
Atkinson Toyota - $14.69
Toyota of Dallas - $7.63

PCV Grommet 90480-18001
Atkinson Toyota - $8.84
Toyota of Dallas - $3.77

OEM Fuel Filter 23300-62030
Atkinson Toyota - $49.60
Toyota of Dallas - $30.07

TRD Oil Filter PTR43-00080
Atkinson Toyota - $17.72
Toyota of Dallas - $9.30

4th Gen Nozzle Upgrade 85381-35090 (price for each)
Atkinson Toyota - $26.72
Toyota of Dallas - $13.87
 
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I'm not defending them. I'm just stating that every Business decides how they want to or have to position themselves in the marketplace.

If I were you, I would do business elsewhere.

I was in the car repair Business. I saw first-hand how my Bosses gouged customers, and expected me to be a key player in that strategy.

Later, after I got out of the consumer car repair business to maintain my self respect, I became a Business owner. I learned all about pricing strategy. The Business I was in, dealt mostly with selling to customers funded by Taxpayer Dollars. As such, almost everything I sold had to go out to bid.

In such an environment, low-bid is the obvious front runner in the bidding process. I was rarely low-bid. Instead, I offered a better product and service after the sale, at a competitive price with the low-bidder competitors.
 

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