When the dealer "threw in" Toyota Care for free oil changes on our new 2019 4Runner I was not impressed. After reading multiple 4Runner forums I will either do them myself or find a local indie shop, though a local indie shop put new snow tires on my wife's vehicle and 2 of them were not installed directionally proper...
On the other hand, every single service we had done at the Audi dealers when we owned Audi's was exceptional with never a problem - late model loaners, coffee, juice, snacks, fruit, car washes, and always solved the issue, even odd squeeks and rattles that only occurred in certain circumstances.
Audi Care for all maintenance up to 50,000 miles was a good choice then.
Go online and you’ll find plenty of people *****ing about Audi dealers too. No one goes to write a good post about a routine maintenance. Most routine stuff is done by inexperienced guys regardless of the shop. Experienced mechanics are busy handling bigger issues. The relatively small number of complaints you read (many of which are just “i read this somewhere” and not first hand experience) compared to the hundreds of thousands of vehicles serviced isn’t statistically significant. I’ve had multiple vehicles serviced at multiple locations and never experienced any big issues. Late model loaners, coffee, juice, snacks, fruit, and car washes are something any dealer I’ve ever been to offers, regardless of the brand.