OK I am going to say it...these things are WAAY louder than the BFGAT's that I had on before. I am very disappointed in the amount of road noise. I tried reading everywhere to find out if it would be an issue and most of what I read was that there was a noticeable hum, SLIGHTLY louder than the BFGs, etc. Basically very similar comments as those who were commenting on the BFGAT's, because I was worried about that when I originally bought those too.
The reason I switched to these was partly for better traction on wet and snowy surfaces, since we are planning to live in the rockies for several months early 2013, and also planning trips to MOAB and other such places on the way out and back. I have driven my old BFGs in the snow a number of times and was not very impressed. When I got my lift, I figured I would go ahead with the new tires too so I could sell my BFGs for good money, which I did. Have not driven the DuraTracs in the snow yet, but these things FAR EXCEED the BFGs on wet pavement IMO. I literally cannot get my rig to kick in the traction control going around turns in the heavy rain. Really impressed with handling of these tires, and with ride softness (compared to the E-rated BFGs...my DuraTracs are D-rated), but simply bummed about the noise. People hear me coming...for sure.
I really would like to take a ride in somebody else's 4runner with the same tires to see if mine are just louder than normal duratracs for some reason...tire defect, etc???
I am running them at about 37psi, which results in a good ride. If I pump them up to 42psi or more, then it gets too bumpy, but the noise is less...
Based on my own experience, I would not buy these tires unless you need extremely good traction in snow and rain, and also need offroad capability. I admittedly may have been another victim of the snowflake symbol marketing pitch...but they really are sticky in the rain...can only assume snow traction is better than the BFGs also...
EDIT: I have since gotten another alignment and the toe was way off. They ride quieter now, but still not as quiet as BFGATs. I can definitely live with it now.