How do they know what a vehicle is worth?

Kanab · 2005-02-03T16:36:46+00:00

Is it the labeling of Mercedes, Lexus,Toyota, Kia, BMW, Chevy, etc. or are we just trained to think we should pay more for one then the other, what is the justification for paying $55K for a BMW X5 4.4 V8 or paying $37K for a 4runner 4.7 V8 Limited. Why do we pay $15K-20K more for one then the other? Wonder if it cost more to build the BMW versus the 4runner? If you think about the technology, looks, build quality I wonder why many people will pay more for an inferior product? Personally I felt really smart buying my V8 sport versus a GX470 and saving big $$$ and getting basically the same vehicle for many $$$ less. When I look at the Mercedes CLS 500 and compare it to a Lexus GS 430 there is not much difference except the $$$ more that you will pay for the Mercedes. Plus based on data from JD Powers the Lexus will be higher quality and provide a better ownership experence. What's the deal do the automakers think we are all just stupid? I guess some people are :)

Thread starter Kanab
Start date Feb 3, 2005

Thai

Elite Member

Feb 6, 2005

EDGE said:
The people running MB can't see their gonna loose sales:arrow: if they are tryin to save and are cutting back on some oil then they really must be hurtin:bash:

Oh definitely. I have started another thread in Off-Topic that should answer your question:

http://www.toyota-4runner.org/showthread.php?s=&threadid=8400