Nice work - congrats! I think this is one of the best deals I've seen on this configuration. Did you trade something in or finance with the dealer? Always helpful to see the full context
No trade or financing.
Started with TrueCar (by accident--I was just trying to see pricing, not contact dealers). The TrueCar prices were horrible. Better deals were posted on Autotrader for the exact same vehicles.
A few days later one of the dealers emailed me an offer out of the blue that was surprisingly good for this area (8.7% off MSRP). It was their only ORP on the lot. Fortunately it was the color I wanted and had KDSS. I had been leaning towards getting one without a moonroof (more headroom, cheaper, no chance of exploding glass), but the price was too good to pass up.
I was able to negotiate it down further via email, although they started to balk at the end and say that the original offer was based on financing (which was never stated). A nearby dealer with 10 ORPs had a nearly identical vehicle on their lot and claimed they could probably beat the price (although they were extremely coy about committing to it). That was enough to get the original dealer's management to agree to my offer as a "today-only" deal.
Once we were at the dealer to sign, they spent a good 90-minutes trying to sell us extended warranties, maintenance, protection, etc. in hopes they could tack on an extra $5k+ to the price. I had to disappoint them.
According to NADA, invoice was something around $39,743. My price was $943 under which based on other posts was probably their entire holdback. They made $150 on docs/electronic filing of the registration which is the max allowed in Oregon.
At the end they stated that all of their profit is generated by their service department, and they only sell cars to get more Toyota's on the road for their service department to cash in on.