I just did a purchase with Costco for a 2016 SR5 Base. Accessories: roof rack cross bars and all weather floor mats + cargo mat. Costco price is apparently invoice. $34,095.00 + TTL fees (about 10% here so ~$37500 OTD). MSRP was $36,170.00. Dealer really worked with me on my trade in as well. Another dealer I went to in the area wouldn't consider invoice price, they wanted maybe $500-$1000 over invoice and about $2k less on my trade in. Seems in the PNW right now 2016 availability is slim and they're sold before hitting the dealers lots hence the dealers don't need to make crazy deals right now to move them. They're selling them just fine at around $500-$1000 off MSRP. Especially the trail editions from my research.