Just picked up my (first) new 4runner yesterday. 2016 trail premium in blue with kdss and a few minor options, MSRP $41840, price before TTL $38785.
I had to drive two states away to get the deal. Local dealers weren't willing to play ball, generally offering a few hundred off sticker, if anything. The dealer I bought from was $2500 - $4000 higher on the trade in on my old car than anyone within 100 miles of home, so it was worth spending a day on the road to go get it.
They wanted to make some money back on the financing, offering 3.75%, but I had pre-approval from my credit union for 2.24% (830+ credit score). They said the best they could do was 2.99% but the difference still added up to a full monthly payment over the term of the loan, so I stuck with the CU rate. Since it was late in the day, the credit union wouldn't do a wire until the following business day, so to sell the truck the dealer came down to 2.5% and I financed with them. I can refi that with my CU to get it down to 2.24 % with no fees next week.
Turns out my dad had purchased from them, so he sent my referral info before I got there, so he should get $100 too. I actually found the dealer and worked the price before knowing he had purchased there, but it should still count as a referral since he did email them and I did buy.
It was a loooong day but worth it. Now to delete my T4r account before I have to spend more money...