Most of us finance 40-50K purchases I would think. So, like when pizza is best (IMHO) and most worth the money is when it is piping hot out, right out of the oven. We love it and are happy to pay up for it. But down the road when the car payment is still as high as it was, and the pizza not as tasty so to speak. Many of us are no longer as in love with our purchases. Now it becomes really hard for someone to justify that the color they had to have was worth the extra money. Correct me if I'm wrong, but I'm thinking there are going to be a lot of expensive Cement color TRDPs in the future, especially in SoCal.