I am fairly certain JonJames is not BS'ing over the price. I know this dealership well having purchased 2 previous FJs from them. They are Sun Toyota in Holiday, FL. I had requested their "instant best internet price" and they dropped the price from $43,720 to $39,720 on this same super white TRD Pro. Here is the screenshot of the price they quoted me:
Unfortunately as soon as I called them, they told me that they could not honor that price and that it was a mistake. F$&k them. I was a 3 time returning customer and they were NOT going to honor that price? And yet they honored it for JonJames? Congratulations to JonJames for making them stick to the price. I can't do business with dishonest stealerships. I refuse to!
It all ended up well for me as I purchased a super white TRD Off Road Premium with KDSS, sliding rear cargo tray, dual USB charging station in rear of center console, pull out cargo area cover, moon roof, and Toyoguard Platinum at my local dealer which kept me from having to make a 4 hour round trip to Holiday.
MSRP was $43,472
My price was $38,172 before taxes, etc.
in addition, they agreed to include 4 matte black TRD Pro wheels for $161.25 per wheel. That includes the mounting and balancing. I get to keep the stock Trail wheels.
They also tinted the front side driver and passenger windows.
I'd much rather have a moonroof and the KDSS suspension vs the garnishes and over rated suspension on the TRD Pro. I am quite happy with the deal. I was in and out of my local dealership in under 2 hours. No crazy back and forth haggling. No game playing. The only painful part was in finance office where they try to sell you every extended warranty and maintenance package that they can dream up of. They have a hard time taking NO for an answer. I ended up doing 5 years @ 1.9% through SE Toyota.