How much are people paying for the NEW 4Runner?

2018 ORP with KDSS, moonroof, and sliding cargo was $38.8k plus tax and doc fee. Included lifetime powertrain warranty.

Selling Price (Including dealer installed options) - 42,665.00
Discount- 4,706.00
Adjusted Price - 37,959.00
WINDOW TINT / All Weather MATS - 848.00
Total Purchase - 38,807.00
 
hey guys,

I'm looking at a 2018 SR5 Prem with the third row. It had $600 running boards, all weather mats, and some added airbag package that came with the third row. The MSRP is $40XXX and I've got them down to $34900 plus tax, title, and then they are trying to charge me a proccessing fee of $649. I walked out because they wouldn't take the $900 off and just make it $34k.

Did me walking out make sense or should I have brought it? I was really wanting it for $33700 but this one had $1200 in options over what I originally priced MSRP wise so they added that to the "sale price" and then told me they wouldn't do a dollar less. Hence how they came up with the price of $34900.

any help would be appreciated!
 
Which dealer did you get it from?


Just got the same exact thing
41800+ TTL
Hey guys,

2018 TRD Off Road Premium
Sun roof
Roof rack cross bar
All weather mats and cargo liner

Something the dealer called the QP package, Which consists of,
TRD Pro Wheels and Terra Grapplers
Black emblems
Black exhaust tip
TRD shifter
N-Fab Nerf bar/steps(soon to be replaced w sliders)
Maybe more, but I think that was it.

$42,000 + t&t.

I had planned to add the TRD wheels and emblems myself, but they had this one sitting on the lot with 2 miles on the ODO. They offered me the same model without the QP package for $38,850. I could had added the wheels and stuff a little cheaper obviously, but paid for the convenience and instant gratification.

This is my first post. More of a lurker, but I love the forum. Just installed a set of Spidertrax this weekend, and I have TC UCAs and a 3”/2" Toytec/Bilstein lift on the way.
 
I just bought a 2018 TRD off road premium for 41179.00 off road package , roof cross bars, all weather mats including cargo mat,chrome tip,kdss, ect ect
Thankfully I couldnt Find a TRD Pro. Didnt realize you cant get a pro with a moonroof or no blinkers in the side mirrors. Unacceptable.
But I do miss not having wireless phone charger, BSM, parking assist beep when off roading, LED DRL's, A large navi screen, Color info screen between the gauges, Onscreen TPMS with indivdual tire display, JBL, Black head liner, ugh the list goes on and on. I have all that and more in the TRD off road tacoma. What happened to toyoytas thought process there on the 4runner? SMFH:shrug:
 
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Ok so, a few things:

1.) You can not "add" airbags. Every third row, or even 2nd row has side curtain air bags equipped along the length of the vehicle. They are trying to charge you for something already there. That's shady as heck.

2.) all "fees" are B.S. to begin with, and are negotiable. I would never pay a $649 fee. If they want to dicker with you over a fee and the $900 dollar difference then they don't care about your business.

3.) I would not buy from these guys, period. If you have the price quoted with a Vin take it to another dealer and have them price match or beat the 34,900.

I think you made a smart decision by walking out. Good Job! Remember, the buyer has the power, not the dealer.

Apparently they have a rear seat option that has a MSRP of $1085 and then one that’s $335. If I was to build an 4runner I’d go with the cheaper option but this one already had the higher priced option package that included some sort of airbag add on. I’ll look up the exact package tomorrow. Basically they’re car had $1200 on options I would of not added if I was to build one. So they wanted to add in those option cost on top of my original offer of $33700.

I agree that the processing fee of $650 is crazy but do people actually get out of that? The $1000 destination fee was included in the initial MSRP price so that’s included in my offer price.

The final bill would of been:
$34900 for car
$22 doc fee
$650 processing fee
And taxes/registration

I said take off the $900 and I’ll buy it and they said no so I walked out. Just wondering if the price I wanted was unrealistic or not.

I wish I knew exactly how much the dealership would make on a deal like this so I can cut all the meat off the bone besides a couple hundred dollars but that probably isn’t public knowledge and would take a insider.
 
Apparently they have a rear seat option that has a MSRP of $1085 and then one that’s $335. If I was to build an 4runner I’d go with the cheaper option but this one already had the higher priced option package that included some sort of airbag add on. I’ll look up the exact package tomorrow. Basically they’re car had $1200 on options I would of not added if I was to build one. So they wanted to add in those option cost on top of my original offer of $33700.

I agree that the processing fee of $650 is crazy but do people actually get out of that? The $1000 destination fee was included in the initial MSRP price so that’s included in my offer price.

The final bill would of been:
$34900 for car
$22 doc fee
$650 processing fee
And taxes/registration

I said take off the $900 and I’ll buy it and they said no so I walked out. Just wondering if the price I wanted was unrealistic or not.

I wish I knew exactly how much the dealership would make on a deal like this so I can cut all the meat off the bone besides a couple hundred dollars but that probably isn’t public knowledge and would take a insider.

So it all comes down to how you negotiate. here in NH you deal with taxes and registration at your town hall, and in defense of the dealer they don't control that. what I do is discuss the price of the car, bottom line, I have seen P&S agreements where this 550 or 650 number is printed by computer in bold and they say "we can't remove that" fine then reduce the price of the vehicle in kind, I don't care how you get there, or what your accountant calls it just get there. I do the same with the trade. I actually had a dealer once come up on my trade and they brought new paperwork over they raised my trade by $1,000.00 and the price of the vehicle the same... the bottom line was exactly the same. I laughed hard for a bit then pointed he pretended it was an oversight. bottom line "they" may have to have this as a part of the deal but you can be clear that your negotiation is in respect to the bottom line, or what is referred to on here often as the OTD price. I wouldn't gripe over taxes and registration because that isn't really going in the dealers pocket. as I said here in NH we don't even pay that through the dealer.
 
So it all comes down to how you negotiate

Everytime I see someone post this I sneer; Like getting a cheaper price is somehow a magical skill that some people have and others don't.

If you are buying something specific, made in limited numbers, you are going to have less room to negotiate. If you don't want to pay what the dealer is asking, so what - they'll sell the car to the next person who wants it.

Where you live also plays a huge roll. You can buy a brand new 3 bedroom 3 bath house in Des Moines Iowa for $300,000 - that same house is $600,000 on the west coast. Of course, wages are also much higher on the west coast. I am sure a Toyota dealer that moves a few trucks a month will be willing to make a deal more than one who sells out their inventory.

Another factor is how much you value your time. I see people talking about calling dealers multiple times a day, flying here and there, shipping etc etc. All that costs $$$

Why would I want to save $2,000 when I could better use my time posting worthless drivel to a website about trucks?
 
I'm in negotiating hell right now in the Austin area. Dealers want $42.5K for the ORP with Offroad Upgrade Package and aren't interested in budging or even getting back with me really. I'm 100% ready to buy and am not even that obsessed with getting the very lowest possible price. I've bought 7 new cars in my life and have never dealt with dealerships like the Toyota dealerships here in this round. Yikes.

This thread is awesome, by the way.
 
I paid 41k out the door on a 2018 SR5 premium with sunroof, 3 inch lift, TRD wheels and tires, running boards, all weather mats and cargo tray, roof rack crossbars and window tint all around. That price also includes the interior and exterior protection package and prepaid scheduled maintenance for 3 years.
I’m happy with the deal I got.


Sent from my iPhone using Tapatalk
 
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I paid 41k out the door on a 2018 SR5 premium with sunroof, 3 inch lift, TRD wheels and tires, running boards, all weather mats and cargo tray, roof rack crossbars and window tint all around. That price also includes the interior and exterior protection package and prepaid scheduled maintenance for 3 years.
I’m happy with the deal I got.

What color did you get?
 
So it all comes down to how you negotiate

Everytime I see someone post this I sneer; Like getting a cheaper price is somehow a magical skill that some people have and others don't.

If you are buying something specific, made in limited numbers, you are going to have less room to negotiate. If you don't want to pay what the dealer is asking, so what - they'll sell the car to the next person who wants it.

Where you live also plays a huge roll. You can buy a brand new 3 bedroom 3 bath house in Des Moines Iowa for $300,000 - that same house is $600,000 on the west coast. Of course, wages are also much higher on the west coast. I am sure a Toyota dealer that moves a few trucks a month will be willing to make a deal more than one who sells out their inventory.

Another factor is how much you value your time. I see people talking about calling dealers multiple times a day, flying here and there, shipping etc etc. All that costs $$$

Why would I want to save $2,000 when I could better use my time posting worthless drivel to a website about trucks?

Did you read the whole post? nothing that you said is in conflict with anything I said. however some people don't mention things like "delivery Fees" when negotiating. so they reach a deal and have a number in their head then the dealer hands you a paper with a different number because there are extra numbers. one dealer I recall buying through gave me a price then a "+++" so of course I asked... wait what the heck is the plus, plus, plus? they answer oh well title tax doc and delivery fees (this was in Maine) Language matters.

I do agree with you though I have also read folks driving a 1,000 miles to get what they want and taking one way plane flights etc. I went to two different dealers neither of which were less than 30 miles from my house and both of which had the vehicle I was looking for sitting in inventory on the lot. I also decided I wanted a 4Runner on 11/4 and was an owner by 11/6.

However to suggest that everyone is going to get the same price on the same car at the same dealership is pure ignorance. I spend 20% of my professional life negotiating, car salesmen do it all day. if you buy a car or a house once every what 5-10 years and that is the only time you negotiate do you think you'll even come close? hahaha. you won't. negotiation is a skill, just like salesmanship, or customer service, or public speaking. Have you ever seen someone who doesn't speak publicly on a regular basis speak in public? they don't burst into flames but to suggest everyone is equally skilled regardless of experience is folly. I have had folks offer to pay me $500-$1,000.00 to accompany them to a dealership, which means they at least believe I am going to save them more than they are offering to pay. All of that said only one of the two dealerships I went to had a PRO and while I was looking at their TRD Off-Road I inquired about it... while driving by it on the lot. The sales person who had already gathered I was not a typical customer flatly stated, It's sticker for those, I laughed and said yeah I wouldn't be interested. that was on a Monday, it was gone by the end of the week, or at least off their website.
 
negotiation is a skill

Is it? Do you think you would be able to negotiate a lower price on a house in Seattle, in the current market? Where each house has multiple offers, many waiving things like inspection? You wouldn't. Because there are 10 people in line behind you, all willing to meet the sellers demands. Same with 4Runners around here, especially TRD Pros.

It's nothing personal, it's just business.
 
negotiation is a skill

Is it? Do you think you would be able to negotiate a lower price on a house in Seattle, in the current market? Where each house has multiple offers, many waiving things like inspection? You wouldn't. Because there are 10 people in line behind you, all willing to meet the sellers demands. Same with 4Runners around here, especially TRD Pros.

It's nothing personal, it's just business.

I have noticed, and if you scroll back I even wrote a post about it, an observation. the west seems to have this thing with 4Runners either they have fleeced a quarter of the country or it's true, either way, yes you are correct it seems that Washington, Oregon, California and Colorado move 4Runners like they're going out of style...which in some ways they are. the Northeast where I live as an example TRD PROs do sit on the lot long enough to collect dust, but as I previously mentioned the same dealer that was willing to do a deal on a TRD Off-Road disclosed that the PRO was sticker or pound sand. the South East seems to be the place in the country where these vehicles sit for more than 30 days. I am not suggesting I or anyone else (there are people who are more skilled at this than I) can drive a bargain where there isn't one to be had. but again to suggest that in a scenario Same car, SAME DEALERSHIP i.e. same part of the country, that someone less skilled at negotiation would get the same deal is foolish. Also anyone under any circumstances who buys a house without an inspection is a fool, I don't care how robust the market is. which sort of once again proves my point. the dealer said "the PRO is sticker" so I didn't buy it, I didn't even pursue a conversation about buying it, I bought the car I was sitting in instead. in 2012 I was looking at a VW and the R34 checked all the boxes, hatchback, AWD seemed cool and sporty. I wanted a 4 door manual. Dealer here in Manchester, NH said I have one coming in Black, 4 door Manual. it's yours for sticker if you put down $2,000.00 today, it will be here in 30-45 days. I responded you want me to buy a car I haven't seen or driven at full price and give you a deposit for it today? you're nuts. He said well it will be sold before it arrives. I said well I'm just not that interested. Some of us are not willing to play those sorts of games, I'm sure that car sold, but not to me. If I buy something I get a deal, or I wait till I am in a strategic position to get a deal. which is all part of a developed skill. If you don't believe negotiation is a skill, it is likely because you don't have that particular skill.
 
If you don't believe negotiation is a skill, it is likely because you don't have that particular skill.

Sure, it is a skill. But, it doesn't apply in every situation. Using your VW example, you walked away from a deal you felt wasn't favorable to you - that isn't negotiation, that's called common sense. The dealer had a car, obviously of limited availability if the only one available was by order, and knew he could sell it.

Negotiating requires give and take, which requires two parties. If one side doesn't need ("or want") what the other is offering, there is no negotiation. There isn't some jedi-mind trick that allows you to persuade someone to "give you a deal." Negotiation is not having a vested (or emotional) interest in whatever it is you want to purchase. That's it.

Many people don't shop that way. They do their research, decide what something is worth to them, and then go looking for that deal.

On a personal note, I detest people that shop purely by price. It's allowed companies like Walmart to strip-mine towns of knowledgeable subject matter experts, and replace them with low-price, low-wage jobs. Instead of a Main Street full of locally owned stores, each staffed by people who loved what they do, now you get to save a few bucks at the edge of town.
 
If you don't believe negotiation is a skill, it is likely because you don't have that particular skill.

Sure, it is a skill. But, it doesn't apply in every situation. Using your VW example, you walked away from a deal you felt wasn't favorable to you - that isn't negotiation, that's called common sense. The dealer had a car, obviously of limited availability if the only one available was by order, and knew he could sell it.

Negotiating requires give and take, which requires two parties. If one side doesn't need ("or want") what the other is offering, there is no negotiation. There isn't some jedi-mind trick that allows you to persuade someone to "give you a deal." Negotiation is not having a vested (or emotional) interest in whatever it is you want to purchase. That's it.

Many people don't shop that way. They do their research, decide what something is worth to them, and then go looking for that deal.

On a personal note, I detest people that shop purely by price. It's allowed companies like Walmart to strip-mine towns of knowledgeable subject matter experts, and replace them with low-price, low-wage jobs. Instead of a Main Street full of locally owned stores, each staffed by people who loved what they do, now you get to save a few bucks at the edge of town.

your second paragraph is 100% correct, if you somehow thought I was suggesting negotiation is a "Jedi Mind Trick" then you had me all wrong from the start. I train people on walking away on not having an emotional interest, but most people, especially when they get all hot for a car let their emotions take over. and the dealer knows this and plays according to their client. you are also correct that it doesn't apply in every situation. you mentioned housing, I bought my home 11/20/2009 you think a lot of inventory was moving at the time? you think people were even getting approved for mortgages at the time? not relative to what one would consider a normal market. But I am cold and calculating and I made my move. it's not that different from poker, sometimes you need to be aggressive and sometimes you need to fold, especially if someone else (like another buyer) wants it more than you. Price is only a barrier in the absence of value and I echo your sentiment about Wal-Mart, I don't care how cheap it is if it falls apart in three days. I would much rather buy a pair of $400.00 dress shoes and keep them for 7 years than buy 6-7 pairs of $100.00 dress shoes. also as a point of fact the local merchant is much more likely to give you 10% off or 15% Wal-Mart, what are you going to do ask them to page their district manager just so you can haggle over a $3.00 pair of socks?
 
I'm in negotiating hell right now in the Austin area. Dealers want $42.5K for the ORP with Offroad Upgrade Package and aren't interested in budging or even getting back with me really. I'm 100% ready to buy and am not even that obsessed with getting the very lowest possible price. I've bought 7 new cars in my life and have never dealt with dealerships like the Toyota dealerships here in this round. Yikes.

This thread is awesome, by the way.

Try Waco.
 

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