How much are people paying for the NEW 4Runner?

I paid 35k OTD (including tax, title, and tag) for a 2018 TRD Premium 4x4 magnetic gray, Predator Bars, Sunroof, TRD Wheels and Tires, and Tint. It was a DEMO with 1,600 miles.
 
I paid 35k OTD (including tax, title, and tag) for a 2018 TRD Premium 4x4 magnetic gray, Predator Bars, Sunroof, TRD Wheels and Tires, and Tint. It was a DEMO with 1,600 miles.
While not technically "brand new," that's about the lowest price I've seen anyone mention.
 
took the plunge last night. Magnetic Grey TRD Off Road Premium with KDSS, moon roof and a couple other accessories $39,104 in LA County. Excited to get started!
 
Best quote in Ventura County is 43,500 OTD for the below build. Looks like 43 OTD is possible in LA County. Thanks OP Im gonna see if Penske Downey can make a similar deal.

2018 ORP
KDSS
Moonroof
Exhaust Tip
Roof rack cross bars
All weather floor mats
Cargo tray
 
June 15, we purchased a new 2018 4Runner TRD Off Road in Denver at Mountain States Toyota. Most pleasurable vehicle buying experience ever had. no pressure, no coercion, no intimidation, ... refreshing like a spring breeze. :D

MSRP $ 37,785
Entune Premium $ 345
KD KDSS $ 1,750
QB Keep it wild Savings $ -500
2T All weather floor mats $ 249
Delivery processing and handling $ 995
TOTAL (on window sticker) $ 40,624


Purchase price $ 36,552
TTL in Texas (not Colorado) $ 2,393
out the door cost $ 38,945

Enjoy & be safe.
 
Soo.... 1st post,been browsing and doing a lot of searches on this site. I've decided to buy a 4runner , unfortunately the 2 dealers local to me refuse to get close to some of the prices I've seen on here. Looking for a white SR5 4x4.

Anyway, I'd like to see if anyone on here could be troubled to PM me their deal sheet on an SR5 if they beat 36,800.00. I'm hoping with some "proof" of a deal to beat,they may play ball. If not, I'm not opposed to flying out of state and driving back if the savings make sense. Thanks in advance.
 
Weedkiller,

My buyers order shows a purchase price of $ 36,552 (before tax, title, license, etc). Uncertain if a buyers order from Colorado would favorably improve your negotiations. I suspect, most Ark-La-Tex Toyota dealers probably don't feel much competitive pressure from Colorado dealers.

In the Ark-La-Tex ... are you near Shreveport ? I grew up there. In 1977, I ordered and purchased a new 1977 Toyota Celica from Yokem Toyota. Nice car. However, Yokem was not so nice the day the car was delivered. They were surprised when my new Celica rolled off the transport truck with nice alloy aluminum wheels. More dollar signs danced in their heads, as they tried to charge $500 extra for the aluminum wheels that were included in the signed sales contract. I got the car and paid nothing more. Unless Yokem management and sales have changed, ... then wise to steer clear of there.

Oh yea, just remembered .... Yokem Toyota did service work on my 1988 4Runner. They claimed it was fixed. Twenty miles down the road was enough to know, Yokem did not repair or even improve the problem with the right front automatic locking hub. Eventually, the auto hubs were replaced with manual.

Ideas to improve your future sales chats and negotiations ...
-Put the dealers in competition with each other. Tell them about other genuine offers. Be ready, as they may say 'not nice' things to you. Ignore it, like a cow watching a train.
-Be honest, but don't expect the same from them.
-Do your homework. Understand the vehicle and options of what trim line includes features or excludes something of interest. Many options are of questionable value and most overpriced if compared to third party products.
Fiirst, this saves money by not buying what you don't need. Second, a person develops a better sense of knowing whether to buy an option now, or delay in hopes of finding an improved alternate solution ... later.
-Once you know exactly what vehicle, trim level, options, then get dealer quotes on EXACTLY what you want. Stay focused and don't let them distract you with some other bright shiny Toy. If they don't have your described vehicle then expect the discussion to shift to other 4Runners in their inventory. Stay focused on your goal, not theirs.
-Know more than the salesman, but don't tell him that.

... enough for now ...
 
Electricfingers,
Yes I'm about 1.5hrs from Shreveport. No offense but I try to avoid that town like the plague. Haha. Although there are a couple good restaurants there.
I'm planning on using my credit union for financing, so the 2 salesman I talked to both seemed offended by that when mentioned.
I guess what really turned me off was the general lack of respect shown to a potential customer. As a small business owner, I can't afford to be anything less than respectful and honest with my customers. ..you know ,assume they aren't stupid, don't be condescending or rude,the common decency stuff. I don't expect or want anyone to kiss my back side,but sheesh I don't know how they sell a single car with that attitude. I also don't want to "put the screws " to anybody, they need to make money too, just not all of it on me.
I'm thinking I might have better success going the email offer route via the fleet or web sales guy/gal. Face to face sure didn't work.
 
Weedkiller,

Your thoughts echo mine. I want a equitable trade with both parties happy, or at least comfortable, with the deal.

No offense taken ... I moved away in fall of 1977. Now I visit only one remaining cousin and some old friends. People change, cities change.

Financing through a credit union is good idea as they generally offer lower loan rates than banks. I financed this recent purchase with Security Service FCU (usually in same city as military bases) at 3.5% for 60 months. Wells Fargo and Frost Bank wanted .... about ~ 3.9 -> 4.0 %.

If you use a service like Truecar, Costco, or Consumer Reports, be forewarned that after you request quotes, your email or phone may be overwhelmed. Less than 1 hour later, I received 17 emails from car salesmen.

good hunting ...
 
Thanks for the heads up.
What I'm shooting for is 12% under MSRP. I'd be happy at 10%. I feel like that's reasonable on an Sr5 since I've seen several members on here post those figures on their deals. If anyone on here actually did make a purchase at 10-12% under MSRP on a basic Sr5, feel free to PM me the details. I don't want to clutter this thread too much more. Thanks
 
2018 TRD OR Premium (Barcelona Red)
Moonroof
Tint
Predator steps
TRD Rims +Nittos
Roof rack bars (switched for a 19PRO rack in this pic though)
"Paint protector"
DEGs
TRD black exhaust
Black emblem covers
Toyota of McKinney license plate frame ;)
& idk what else.

$47,900 msrp
$40,500 after T/T/Reg/etc.out the door.

Gorgeous 4Runner ChrisT0pher! Just test drove the exact one (no roof rack). Can you confirm that $40500 INCLUDED TT&L and that was drive out? Thanks. Trying to negotiate my deal.
 
Weedkiller,

Your thoughts echo mine. I want a equitable trade with both parties happy, or at least comfortable, with the deal.

No offense taken ... I moved away in fall of 1977. Now I visit only one remaining cousin and some old friends. People change, cities change.

Financing through a credit union is good idea as they generally offer lower loan rates than banks. I financed this recent purchase with Security Service FCU (usually in same city as military bases) at 3.5% for 60 months. Wells Fargo and Frost Bank wanted .... about ~ 3.9 -> 4.0 %.

If you use a service like Truecar, Costco, or Consumer Reports, be forewarned that after you request quotes, your email or phone may be overwhelmed. Less than 1 hour later, I received 17 emails from car salesmen.

good hunting ...


Make sure to open a new dummy gmail and link a google voice number to it for this purpose. When you're done shopping, delete the app from your phone and ignore the email forever.
 

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