Is $36,030 okay on a 2019 OffRoad with a MSRP of $40,049? Costco price.
Sales guy said I might get another couple hundred off on non Costco deal but then not get the Costco discounts on other stuff. Haven’t pulled the trigger yet, any thoughts. First 4Runner.
I think it's possible to do better, because I did. My post is a few pages back. I'm in a market where 4Runner's sell well. I went in with the attitude that if the deal happens, that's great, but it's okay if it doesn't work out too. I think they could likely sense that.
I walked out once, simply because I was out of time that day. They offered another $300 off at that point, and I said I'll keep that in mind. They called a few days later, and asked what it would take? So I said make an offer. They offered another $500, and I said I'd think about it.
A couple days later I went in and said I wanted another $300, and we'd have a deal. Their high-pressure back-room sales guy said no deal, I said ok and headed for the door. He came outside as I was leaving, and agreed to my terms.
About 13.55% off MSRP on my deal.
I've seen a higher percentage off MSRP posted in this thread, but it seems like those were from regions like GST or SET where they really tack on a lot of stuff like stripping, paint sealants, tinted windows, scotchguarded seats, VIN etching, spacer lifts, running boards, tires, etc. etc. Ie: Very High profit margin aftermarket stuff.
The 4Runner I bought only had factory installed Toyota accessories, and no high profit margin aftermarket extras inflating the MSRP. So there likely was less room to deal on mine, vs one loaded with aftermarket extras.
Lots of game playing in the car buying biz. But in the end I felt okay about the deal, and I assume they did too, or it wouldn't have happened.
