Now, here's a stupid question, can't you buy those similar rubber mats for front at Kmart/Walmart for around $20...without Toyota logo of course. The rear rubber mats cost around $10. I had similar rubber mats in my 4Runner before i got the Husky liners. I think the Kmart mats come in gray and tan color.
For me, the Husky liners are better because they conform to the floor and does cover the sides better. During off-roading, my shoes are often muddy and the Huskies do a great job at keeping my 4Runner clean and containing dirt/mud/water.
Just a thought.