I chose the new-style OEM Toyota rubber floor mats. Much better edge coverage than the old-style, and I think they're a lot grippier (rubbery) material than the Weathertechs or Huskys. The Weathertech and Husky floormat sides do come up higher around the edges to protect more of the carpet at the front and rear seat bases (especially for the rear seat floormat), but I'm not planning on carrying snow in my footwells on a regular basis. And the Toyota mats are significantly less expensive if you get them on eBay or from a discount retailer.
However, I did choose to go Husky for the cargo liner (the wider non-3rd row, non-deck slide version), due to it's superior coverage and dirt/spill retention.