But an OEM filter takes literally 30 seconds to change. With a reusable, you have to clean, wash, dry, re-oil, install which can take hours (includes drying time).
Where an OEM filter is $10-$12. 30 seconds to change. A reusable (K&N for example) is $60-$65. With a couple hours of cleaning when you decide to change it.
This all assumes they have the same filterability of particulates in the air where the driver is driving. The user needs to decide if they want to just get a package, open it up, clip off 4 clips, remove old filter and replace, reclip and start driving or do those things above then clean something and dry it.
It also depends on driving conditions. Are you in an area or drive to an area where there are fine particulates in the air? How gunked up does your filter get after an offroad trip? What is the level of dirtiness are you allowing your filter to get to? How long does it take to get to that level?
What is your time worth?
Going off of jetboy's post about not knowing if fine sized particulates that pass through the air filter and makes it into the engine will cause damage, I think it does, but there is another filter, the engine oil filter, that can help get all that out. I think we all agree that we only want oil and its additives, fuel, and air in our engines. Anything other than that can presumably accelerate engine wear.