Let the gouging begin...

G

Good Nite

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A San Francisco Toyota dealer has a 2017 Cement color TRD pro Tacoma for a MSRP of 49376. Sale price is 49276. Can't image what they're going to price the 2017 4Runner TRD pro as. Unbelievable.
 
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saw a couple threads on Tacoma World where a lot of dealers are putting a $3000-$5000 market adjustment on MSRP and have waiting lists. The poster was *****ing that he wouldnt pay. Ultimately walked away from the dealer for Cement Tacoma TRD Pro and someone else paid $5K over MSRP.

So...a $100 discount in light of market conditions looks 'cheap'.
 
On second thought, are the TRD Pro Taco's really $50K? You can get a 4Runner TRD for less, but if you needed a bed, go with a Tundra TRD Pro, not made in mexico, for $50K.
 
smackdownTRD said:
On second thought, are the TRD Pro Taco's really $50K? You can get a 4Runner TRD for less, but if you needed a bed, go with a Tundra TRD Pro, not made in mexico, for $50K.
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Here's the thing though. I went on the Toyota USA website and configured a Tacoma TRD Pro with all options and accessories and it topped out at 44,439. I have no idea how SF Toyota came up with a MSRP of 49,XXX. They have accessories on the Pro that the web site doesn't even have, but still it can't be 49,XXX. I'd like to see the window sticker and see if it actually has a markup over MSRP.
 
Good Nite said:
Here's the thing though. I went on the Toyota USA website and configured a Tacoma TRD Pro with all options and accessories and it topped out at 44,439. I have no idea how SF Toyota came up with a MSRP of 49,XXX. They have accessories on the Pro that the web site doesn't even have, but still it can't be 49,XXX. I'd like to see the window sticker and see if it actually has a markup over MSRP.
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I'll bet they prob meant $44K and marked up to $49K.
 
What do you think is the over/under on when that 'ass' who buys it comes to the forum making a new thread post showing off said cement TRDP?
 
LawnDart said:
What do you think is the over/under on when that 'ass' who buys it comes to the forum making a new thread post showing off said cement TRDP?
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Ha. There are certainties in this world and that's one of them.

Back on topic: Even if they want $5K over list for that vehicle that's not "gouging." First of all, the purchaser does not NEED that vehicle like they would need a loaf of bread or a gallon of gasoline. Here's why...

"Price gouging is a pejorative term referring to when a seller spikes the prices of goods, services or commodities to a level much higher than is considered reasonable or fair, and is considered exploitative, potentially to an unethical extent."

Nobody truly NEEDS a Cement TRD PRO. They WANT a Cement TRD PRO so why that point meets one criterion for gouging there's a more important metric:

There are many customers that would gladly pay a $5K markup over list for that vehicle. Sure, you might not be one of them but just by the action of the dealer marking it up to that level - and then SELLING it at that level - means that the market can bear that price.

Again, if it were a loaf of bread or something important to sustain life then yes, it would be gouging. Fortunately it is only a WANT and apparently many consumers (as evidenced by them paying the price) don't think $5K over list is that big of deal.

Maybe one of these days a dealer will mark something up like that and it will sit on the lot for a year. Then and only then will they realize they have priced it beyond what the market will bear.

Would I pay that for it? Nope.
 
1engineer said:
Ha. There are certainties in this world and that's one of them.

Back on topic: Even if they want $5K over list for that vehicle that's not "gouging." First of all, the purchaser does not NEED that vehicle like they would need a loaf of bread or a gallon of gasoline. Here's why...

"Price gouging is a pejorative term referring to when a seller spikes the prices of goods, services or commodities to a level much higher than is considered reasonable or fair, and is considered exploitative, potentially to an unethical extent."

Nobody truly NEEDS a Cement TRD PRO. They WANT a Cement TRD PRO so why that point meets one criterion for gouging there's a more important metric:

There are many customers that would gladly pay a $5K markup over list for that vehicle. Sure, you might not be one of them but just by the action of the dealer marking it up to that level - and then SELLING it at that level - means that the market can bear that price.

Again, if it were a loaf of bread or something important to sustain life then yes, it would be gouging. Fortunately it is only a WANT and apparently many consumers (as evidenced by them paying the price) don't think $5K over list is that big of deal.

Maybe one of these days a dealer will mark something up like that and it will sit on the lot for a year. Then and only then will they realize they have priced it beyond what the market will bear.

Would I pay that for it? Nope.
Click to expand...

Price gouging also refers to unfair markup especially in times of need. This is a luxury item plain and simple.

I paid MSRP for my Inferno, but knowing what I know now I'd have gone with a cement TEP. Oh well.
 
BlackWorksInc said:
Both Tacoma and Tundra are built in San Antonio.
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I think the auto Tacomas are built in Mexico, manuals built in US. I have to check though.. I know my manual was built Stateside.

On another note, if it's the dealership I'm thinking of, they're notorious for marking up vehicles. They were trying to sell a used trd pro 4runner with like 15k ok the clock for the same price as a new one. I highly reccomend checking out Putnam Toyota in Burlingame or Marin Toyota on the quiter side of the bay.. I've done business with both and plan to again in the future. Goodluck!
 
Unusually they are just adding a bunch of silly crap at huge markups (tire nitrogen, vin etching, floor mats, undercoating, etc.) to boost the price way up, so they can then reduce it by $100, and claim that it is on sale. They do it because suckers eat it up.
 
I think the Taco's are fetching a mark up because it's the first iteration of the TRD Pro's for the 3rd gen Tacoma so they're a rare in demand item right now. The Tundra and 4Runners sell at MSRP because they've had TRD Pro editions for 3 years now and I expect that you could easily obtain a 2017 Cement TRD Pro 4Runner for MSRP. If a dealer wants a markup on a 4R at this point I'd just walk away.
 
Thanks to the internet, one can configure and check prices all over the US. Saving a few grand would be worth a plane ticket right? Or, perhaps dealers would price match like Walmart does. That being said, we learned that here in Wichita at least, our Toyota dealer doesn't budge much on price because there are so many buyers - if you don't buy - someone else will.
 
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