Never owned or used one, but I know there are other brands out there to consider. It does sound a bit expensive, but so does all good recovery gears until you actually need it…
I think it’s probably more fragile than a traditional jack and perhaps more prone to damage. It also seems lighter and easier to store than a regular jack.
Depending on where and how you off-road it might be worth it. This seems pretty cool for someone in the desert who might be jacking against sand and needs to keep the weight down.